Perfume

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Boats are seen anchored at the Five-Step local fishing harbour in the port city of Bandar Abbas in southern Iran on September 5, 2026

Iranian fishermen scramble for loot from sunken container ship after explosion

Brand news.

Brand news: From the groundbreaking women to the perfume that dances

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50


Brand news: The brand that doesn't break tradition and about female friendship

How do you achieve glass skin, who landed from Miami, the beauty secret from thermal waters, the perfume that intensified, and the pizza that surprises.

Furla

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

A new premium collection with 10 luxurious fragrances

Gali launches the NEXUS perfume brand with niche perfumes, with a particularly high concentration of essences of up to 40% and with a particularly worthwhile launch promotion.

NEXUS

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion