1. A crop top by Tfo Tfo
What? A short, tight basic top, featuring a small eye embroidery on the back – the recurring motif and logo that has become identified with the best-selling Israeli brand. Excellent as a base for any look when you feel like spicing things up, getting some air and letting things breathe, and revealing beyond the standard.
How much? NIS 199.
Where? The new pop-up store in Ramat Aviv and on the website.

Tfo Tfo
Tfo Tfo (credit: Shahar Peretz)

2. A hair mask by Matrix

What?
A liquid mask for building hair bonds, as part of the complete Instacure Build A Bond series, which also includes shampoo and conditioner and was launched just recently. A mask with a creamy liquid texture that builds bonds in especially damaged hair and works intensely on the hair fiber surface to restore shine, strengthen and smooth the hair.

How much?
NIS 164.

Where?
In selected salons and websites.

Matrix (credit: PR)
3. An overall-socks by Coquette
What? Ori and Shahar, the sisters and founders of the local brand, invented what many Pilates practitioners had not even dreamed of – an overall with attached grip (sticky) socks. One precise and inseparable connection between sock and overall, without fuss, without interruptions. The idea was born out of a real need in the studio for a complete, clean and functional look – without separate items, pure movement.
How much? NIS 469.
Where? On the brand’s website.

Coquette
Coquette (credit: Or Turgeman)

4. A bag by Parfois

What?
A medium carry bag with a magnetic flap closure in a neutral gray shade, which can match almost any daily outfit. Fixed hand straps plus an adjustable and detachable side strap.

How much?
NIS 129.90 before discount (20% less on the bag category until 11.4).

Where?
Chain branches and on the website.
Parfois
Parfois (credit: PR abroad)

5. An anti-aging dark spot cream by NUXE

What?
The excellent performance of Nuxe continues with the new face cream – against dark spots and skin aging, containing SPF 30 sun protection. The French product triples its action into preventive treatment for fine lines, correction and restoration of what the skin loses over time – firmness, elasticity and radiance, and a third protective action combining 4 broad-spectrum sunscreens.

How much?
NIS 389.

Where?
On the Lilit website, Super-Pharm website and selected branches, Guilty website and pharmacies.
NUXE
NUXE (credit: PR)

6. A denim jacket by Golf

What?
A new denim addition to the wardrobe with a frayed finish, front pockets and a back print courtesy of Golf’s most optimistic collaboration with “SMILEY”. Among the rest of the collection: Relaxed casual designs and plenty of positive touches from T-shirts to tailored pieces.

How much?
NIS 244.90.

Where?
In branches and on the website.
Golf
Golf (credit: DOR SHARON)

7. Lumière d'Issey perfume by Issey Miyake

What?
A vibrant tribute to invisible energy, where at the opening of the floral-amber fragrance, a juicy line of green mandarin enhanced with neroli unfolds, sweeping into the heart of orange blossom. At the base, addictive notes of calming white musk, pistachio and creamy sandalwood seal the fragrance with enveloping warmth.

How much?
NIS 629 for 100 ml.

Where?
Super-Pharm, Mashbir, Be Pharm and the Only’s website.
Issey Miyake
Issey Miyake (credit: PR)