Perfume
Brand news: Which pop-up is everyone rushing to?
Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.
Neta Alchimister launches the first clear stick in Israel
Brand news: About men, women and a family combo
Brand News: Gucci reveals a multi-dimensional journey
Brand news: Jewelry for lovers and a scent from Venice
Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.
The soul friends who founded an iconic brand in Paris – and now it’s in Israel
Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.
Brand News: The influencer taking over the beach and the return of Mickey Mouse
The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.
We tested the new men’s perfumes – these are the best
Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?
Brand news: The link between Duran Duran and a niche perfume
A full lip look in seconds, eco-friendly packaging, expanding retail chains, the world’s leading series, a viral star on the rise, fashion-forward thoughts, Tuscan flavors, and Parisian sweetness.
Tired of summer sweat? Man, we found the perfect linen shirt
Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.
Brand news: The latest in Savyon revealed
Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.
Trump launches Victory 47 perfume – and the price is insane
U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.
Brand news: The Korean coffee blowing up online is coming to Israel
The stylish brand inviting you to a vacation in Capri, the upgraded beauty product, the mezuzah born in tribute to the country, and more new products we think you'd like.
Brand news: From the tennis courts in Paris to the wardrobe
Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.
The French perfume brand lands in Israel
The French fragrance and skincare brand Roger & Gallet arrives in Israel with perfumes, solid soap, shower gel, body cream, and hand cream in various scents.