Perfume

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion
Men’s fragrances.

Version updates and new scents: What’s new in the world of men’s fragrance

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

BOSS

Brand news: The influencers reveal the secret and the new scandal


Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

From leather to coffee: 10 new men’s fragrances that will transform your holiday

For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.

A man using perfume

Scents of a new beginning | Consumerism

New perfumes for men and women for the holiday season — from luxury niche to accessible and everyday — in a guide to the best fragrances for the new year.

Perfume samples

Brand News: Lea Schenirer in the office and Pandora’s box opens

Tokyo as Inspiration, a Scent of Luxury, the Renewed Luxury Brand, When Past Meets Future, Pomegranates for the Holidays, a Magical Tint, and much more.

Crazy Line

Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

For today, tomorrow, and the seasons ahead: The little black dress everyone needs in their wardrobe

Here we continue to uphold Coco’s tradition and renew the most useful piece in the wardrobe, the little black dress. We also found a finger bracelet that adds a light sparkle to the hands.

Mango

Brand news: Which pop-up is everyone rushing to?

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

Parfois

Neta Alchimister launches the first clear stick in Israel

BYNETA by Neta Alchimister launches the first clear protection stick of its kind in Israel. This week also: Aanti-aging cream, perfumes in cocktail cans, and a 2-in-1 product from L’Oréal.

BYNETA

Brand news: About men, women and a family combo

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

H&M

Brand News: Gucci reveals a multi-dimensional journey

Diving with watches, deer antlers in the beauty industry, a hypnotic fragrance from Japan, a mesmerizing journey, a revolutionary serum, perfuming the home, and more new products.

Gucci