Fashion

Brand news: Which pop-up is everyone rushing to?

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

Parfois
Kianne Frankfurt

Something about Kianne Frankfurt’s collection made us smile

PANDORA jewelry

The new trend: Ancient coin pendants are back in fashion and we have a crush

Moti Reif

Tel Aviv Fashion Week returns after a break with new sponsorship and a surprising location


We found the perfect baggy jeans

It sounds like the holidays are far away, but hey, they’re almost here, and we’ve already started eyeing some optional looks | 7 items we loved this week.

Golf

For the first time in 22 years, Nili Lotan launches a bag line

The aspect of quiet luxury attached to Nili Lotan’s good name continues with her first bag collection in 22 years – since the founding of the fashion house that bears her name.

Lou model with a Parisian touch

Flowers and butterflies – the fashion brand kicks off the holiday season

ALDO launches the Summer Flowers collection, featuring floral and butterfly prints in pastel shades, including shoes with Pillow Walk technology and jewelry starting at NIS 99.90.

ALDO’s Flowers collection

The three big ones we’re missing: Which fashion chain do Israelis most want in Israel?

While the whole world shops at Uniqlo, Primark, and Sephora, Israelis are left out - in this new survey we explore which chain you miss the most and which one you’d most like to see arrive in Israel.

A Sephora store

Walking the walk

Teva Naot, the renowned Israeli footwear brand, is so much more than just shoes.

Teva Naot

The British secret that makes Hollywood stars reflect on themselves has arrived in Tel Aviv

111SKIN, the London medical skincare brand developed by a plastic surgeon, has landed at Factory54 with a new and revolutionary product – a sunscreen that not only protects but also repairs.

111SKIN

Brand news: About men, women and a family combo

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

H&M

The brand of Hollywood actor Mark Wahlberg lands in Israel for the first time

The esteemed Hollywood actor Mark Wahlberg, together with two partners, founded a sports and lifestyle brand to meet the needs of all those moving between the office and workouts.

Mark Wahlberg

The Israeli designer selling €250 cushions in Paris and hoping to conquer the world

Amid rising antisemitism, Israeli designer Oron Milshtein presents a luxury cushion collection at Paris’s Maison&Objet. “In such a time, it is both moving and deeply obligating.”

Cushion designed by Oron Milshtain

Italian fashion designer Giorgio Armani has died

Armani, who was 91, was synonymous with modern Italian style and elegance.

Designer Giorgio Armani appears at the end of his Haute Couture Spring/Summer 2025 collection show for Giorgio Armani Prive in Paris, France, January 28, 2025.

Leaving the studio: Yoga clothes are not just fashion – they’re a statement

Yoga clothes, which have taken over the streets, are the perfect solution for summer. No wonder Israeli women have warmly embraced them.

Yoga Collection, Panta Rei