Fashion

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories
The trend is back - and bigger than ever.

Hollywood stars go crazy for a leather jacket from an old TV series

Noam Hazan in Collaboration with the Story Chain.

Noam Hazan enters stores for the first time with her celebrity-favorite clutch

Romi Frenkel for Oliere Paris.

Exclusive: Celebrity hairstylist signs major deal


The treatment every Hollywood star secretly gets has arrived in Israel

Keren Bartov, the celebrity beautician, brings the Hollywood laser to Israel – a treatment that gives skin a radiant, smooth look like celebrities’ in just a few minutes.

Keren Bartov X Hollywood Laser

Just before the Sukkot holiday: All the clothes you need to know

The boho chic trend, with its wide and flowing cuts and delicate prints, is exactly what we need for the feeling of freedom that comes with Sukkot.

Zara

Celebrating 20 years! The fashion fair returns during Sukkot

The T-Market, Israel’s veteran fair, is celebrating 20 years of fun street style and is closing a corner for the intermediate days of Sukkot. Who, how much, where, and when? All the details.

T-shirt, NIS 290

Knitting hour: The bags that flooded your feed are hitting stores for the first time

After Vogue praise, international collaborations, and Instagram fame, Noam Hazan’s iconic knitted bags will be sold for the first time in Story stores.

The perfect envelope bag

Brand News: Lea Schenirer in the office and Pandora’s box opens

Tokyo as Inspiration, a Scent of Luxury, the Renewed Luxury Brand, When Past Meets Future, Pomegranates for the Holidays, a Magical Tint, and much more.

Crazy Line

We woke up a little romantic, so we added this stunning shirt from Zara to the basket

This week in the shopping basket: a knitted button-down in a creamy shade, a diamond-studded tie necklace, and some more. 7 items we loved this week – go.

Zara

Brand news: Optimistic scent and fashion comeback

Pink is not just a color, when beauty care meets makeup, beauty in Japan, light for the face, beauty in a kit, home styling, in a South African atmosphere, and eating with children.

Saisei

Sweet as honey: Recommendations for looks for the holiday evening, definitely not in white

Torn between a light and coquettish dress and oversized jeans with a festive shirt? That’s fine, so are we – that’s why we created a clear concept based on nude in all its shades.

Sacks – Bermuda, NIS 569

For today, tomorrow, and the seasons ahead: The little black dress everyone needs in their wardrobe

Here we continue to uphold Coco’s tradition and renew the most useful piece in the wardrobe, the little black dress. We also found a finger bracelet that adds a light sparkle to the hands.

Mango

Brand news: Which pop-up is everyone rushing to?

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

Parfois

Something about Kianne Frankfurt’s collection made us smile

Israeli fashion designer Kianne Frankfurt is launching a limited-edition pre-fall capsule collection and proving:Some may have come because of the name, but they stayed for the creation.

Kianne Frankfurt