Fashion

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza
PURPLE, Riviera shoes, NIS 78.

Forget heels – spring’s hottest trend is already here

Adriano Goldschmied founder of Adriano Goldschmied attend Denim Première Vision 2025 at Superstudio Più on May 22, 2025 in Milan, Italy.

'Godfather of denim’: an Italian designer whose Jewish father was murdered at Auschwitz

The joint collection will launch on May 7

Stella McCartney and H&M bring back the nineties


Meet Melania Trump, the first lady behind most the powerful man in the world

The first lady of the United States, embracing her beauty pageant contestant skills, seems to be working to create real-world influence.

MELANIA TRUMP:  A driving force.

Shopping for the soul: A chic transitional knit and a Chanel body oil

The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.

Chanel

The glasses everyone will be looking for this summer: 5 trends that change everything

Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.

Dolce & Gabbana Cat-Eye Trend.

We found the most comfortable bras to sleep in and to go down to the shelter with

From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.

We found the most comfortable bras to sleep in and to go down to the shelter with

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?

TOMMY HILFIGER

Eat this: The pajamas with the fries print conquered us

Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.

McDonald's pajama set, NIS 89.

Praying for a little more cold so we can manage to wear this denim jacket

7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.

H&M

Now men can enjoy it too: Sydney Sweeney launches boxer briefs

Sydney Sweeney’s Syrn drop now includes unisex underwear, marking her first male-focused collection—comfortable for adventures and cute for the morning after.

Boxer briefs from the Midnight Snack collection and a button-up shirt from the Better On You line

Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.

Dress, & Other Stories, Price: NIS 455.

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE