Fashion
This is not just another store: Puma brings a completely new experience to Israel
With an investment of approximately NIS 1M, Puma launches an innovative concept store that combines sports, fashion, and technology, featuring hundreds of models and international collaborations.
7 items we loved this week
Forget heels – spring’s hottest trend is already here
'Godfather of denim’: an Italian designer whose Jewish father was murdered at Auschwitz
Maskit opens a new flagship store
The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.
For the first time in years: The beloved British brand returns to Israel
Years after all the stores in Israel and branches around the world closed – the popular British fashion brand, Topshop, is returning to Israel.
Dror Kontento presents the 2026 wedding dress collection
Wedding dress designer Dror Kontento presents the stunning 2026 collection, which continues to impress with his ability to create elegant, feminine designs with unforgettable presence.
7 items we loved this week
A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.
Not wearing it yet? This is the color that will take over closets in 2026
After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
Breaking the market: Factory 54 invests NIS 30M in its flagship complex at Ramat Aviv Mall
Owner Roni Irani told Maariv: Not all of the investment is from his own pocket and it is a calculated risk. Despite challenging times, he says there is always demand for shopping and growth.
Version updates and new scents: What’s new in the world of men’s fragrance
Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.
From the south to Washington: Minkowski’s anemone dress set to conquer an international stage
Designer Yaron Minkowski was selected to present a work inspired by October 7 at an international exhibition in Washington with designers from 50 countries, conveying memory, pain, and hope.
The 15 most beautiful dresses from Zara for the holiday
With the opening of the spring season and with it the Passover holiday, we dove straight into the online shelves of our longtime friend Zara, and gathered for you 15 festive purchase options.
