A museum of fashion
If you have dreamed of strolling through the streets of Milan or Paris and the situation does not allow it, there is comfort. If there is a chain that redefines the concept of a shopping experience and brings the fashion capitals to Israel, it is FACTORY 54, which is launching an exceptional flagship complex at Ofer Ramat Aviv Mall, providing a fascinating dialogue between past and future, a meeting point between fashion, nature and art.
The complex is designed as a central boulevard, with spaces inspired by museums and iconic fashion houses around the world, dedicated to the meeting between luxury brands such as: Saint Laurent, Bottega Veneta, Loewe, Valentino, Balenciaga, The Row and Chloé, Jacquemus, Ganni, Burberry, Isabel Marant, Marc Jacob and also ASICS, New Balance, Birkenstock, UGG and Golden Goose. Each season, new brands from leading fashion houses around the world will be launched. The first brand to be launched will be that of designer Phoebe Philo, who led fashion houses such as Chloé and Celine. The men's department offers a precise mix between classics such as Zegna and contemporary brands such as Amiri.
The meticulous design combines artistic terrazzo flooring from Italy and Brazil, parquet flooring inspired by European palaces, and vintage furniture collected in Western Europe. Among walls covered with Japanese handmade wallpaper - Namban and motifs of a modern paradise L'eden. The complex is not just a store, it is a lifestyle complex that includes personal styling services, fittings, alterations, special orders from the brands and gifting services, a rotating pop-up, and soon also Home beauty spaces and a luxury wine bar.
On Sahara and pearls
The luxury boutique series Absolus Allegoria by Guerlain is renewed with Tabac Sahara, a deep, warm and mysterious fragrance that moves away from light floral scents and aims for a luxurious and intense aesthetic. At the heart of the fragrance (as the name suggests), high-quality tobacco leaves. The scent is rich, honeyed and smoky. In an attempt to simulate the heat of the Sahara sand dunes, there are also amber and resin notes that provide a golden sensation and touches of honey for refined sweetness, and woody notes that provide depth and significant presence. The genderless fragrance is elegant for women who love a dominant presence and intriguing for men. It conveys authority, restrained luxury and style.
The iconic Aqua Allegoria series is renewed with Aqua Allegoria Florabloom Forte in a shimmering Perle version, a floral, rich, luminous and joyful fragrance, inspired by the natural phenomenon - Superbloom, a wild and spectacular bloom that occurs in natural deserts after heavy rains. At its heart is tuberose - a present white flower, which blends with scents of roses and violets; powdery-luxurious iris; sandalwood and musk, for a warm and velvety finish. The perfume contains tiny pearl particles that give it a sparkling and radiant appearance on the skin. Part of the bottle is made from recycled glass and is refillable.
Natural and sophisticated
The makeup brand NARS continues to refine its signature aesthetic language and launches new shades for the bestselling Afterglow Sensual Shine lipstick inspired by the world of flowers, with romantic names connected to worlds of love and sensuality.
The Sheer Shine formula offers a transparent glow and coverage ranging from sheer to medium, for a full, fresh and effortless lip look. The application is smooth and comfortable. The formula is enriched with the Monoi moisture complex - combining antioxidants that help protect the lips, mango seed oil for an anti-aging effect, and shea butter, for protection that maintains optimal moisture levels over time. Alongside the lipstick, the iconic Blush receives a more precise update: Matte and satin textures, and Pure Pigment Blend technology - a combination of 4 types of pigments, for even distribution, smooth application and a precise result. The formula “melts” on the skin and promises durability of up to 16 hours.
The one who whispers to the skin
Between treating Julia Roberts and Kim Kardashian, Keren Bartov, known as “the one who whispers to the skin”, launches in Israel ExoVive - a serum with regenerative technology that brings the clinic home. The serum functions as a biological messenger between skin cells and supports its natural intelligence. The product works at the cellular level, supports communication between cells and helps the skin renew itself, strengthen and improve its texture naturally thanks to scientific precision and next-generation exosome technology, which accelerates the skin’s renewal and repair processes from within. What is in the cocktail? Ferulic acid for antioxidant protection from environmental damage; squalane to strengthen the skin’s moisture barrier; hyaluronic acid to increase moisture levels; vitamin E; a copper peptide complex to improve vitality and skin tone. Suitable for all skin types, especially for tired, dry or dull skin, and for those who wish to improve texture, uniformity and early signs of aging.
Bigger than life
Looking for a holiday gift with value? The Gedolim Mehachaim association created in collaboration with Roy Chocolate a package in which 20% of every purchase is donated to Gedolim Mehachaim. In the package: A Passover Seder plate made of chocolate; a praline package from the Dreams series, decorated with inspiring drawings by children from the rehabilitative “Dream Kindergartens” for toddlers with cancer, and by teenagers from the GamAni program for high school students coping with the disease; a bottle of Chateau red wine.
Spring breeze
Spring gets a fresh presence with Fresh Breeze, a series of body lotions and hand creams by Kamil, with clean scents formulated in the research and development laboratories of Dr. Fischer, and which achieved high scores in consumer tests. The formulas are based on a combination of active ingredients including niacinamide, vitamin E, almond oil, shea butter and pro-vitamin B5 for an immediate feeling of softness, a look of vital skin and moisture for up to 24 hours. The products have been dermatologically tested and do not contain parabens or ingredients of animal origin.
Mixology in the living room
If you have missed sitting at the bar, the next item is for you. The cocktail brand AMOR Cocktail House, owned by mixologist Mosh Budnik and chef Moshe Segev, lands in your home. The two have packaged their expertise into designed bottles - drinks based on premium alcohol, natural fruit purées and herbal extracts specially crafted.
In honor of the holiday, the brand launches a limited edition of 4 kosher-for-Passover cocktails produced in the Sdot Negev area. On the menu: Arak Royal - an anise aroma of arak with balanced fruity touches; Jasmine - a vodka cocktail, bitter, passion fruit and oranges, a meeting of sweetness, bitterness and citrus touches. Pineapple Margarita - vodka, tequila and pineapple, and Tropical Punch - vodka, bitter and extracts of guava, passion fruit and mango. The bonus: No need for a shaker or prior knowledge, just add ice and pour. There are also decorative gift packages including matching glass cups - a perfect finish for a holiday gift and hosting.
A story in a bottle
There is no greater pride than blue-and-white industry. The company X Spirits, one of the rising forces in the local alcohol market, preserves heritage and launches Moreshet - a series of blend wines born from collaboration with the Jerusalem winery “Arza”. Under the slogan Every Bottle Tells a Story, the series pays tribute to the Israeli terroir and the finest vineyards in the country: The white blend - semi-dry: A clear wine in a spectacular greenish-golden shade, combining Marsanne, Viognier and Gewürztraminer varieties - from the vineyards of Kfar Tavor and Har Bracha, a celebration of aromas of white flowers, kiwi and fresh melon. The red blend - dry: A powerful meeting between Tempranillo, Shiraz and Carignan grapes, in a deep crimson shade and rich aromas of raspberry, plum and delicate touches of earthy spice. So what is your story tonight?
Pastries and loyalists
The Ma'afeh Ne'eman chain launches a collection that proves that even without leaven, there is no compromise on variety and experience. The pastries are baked by hand with a homemade taste. There are pound cakes in classic flavors such as marble, chocolate, orange and chocolate crunch; festive cakes including Mozart, dulce de leche and cheesecake with crumbs. For those who prefer to buy by weight: Dulce de leche cake, cheesecake, brownies and baked cheesecake, loose cookies in chocolate, date and chocolate chip and coconut flavors, cinnamon and chocolate pastries, savory puff pastries filled with cheese or potato. The picture is completed by the bread category with a variety of rolls, pitas, lafas, baguettes and bagels, alongside ready-made sandwiches, salads, pizza trays and toasts.
A lovely pair
Strauss and Yad Mordechai, connecting tradition to cuisine, bring to the holiday table two undisputed stars in the Seder bowl: Achla horseradish and Yad Mordechai haroset. The horseradish is based on fresh beet and horseradish purchased directly from Israeli farmers at peak season - a choice that ensures depth of flavor, freshness and a precise balance between spiciness and sweetness. The combination creates a deep hue and an aromatic signature. The haroset, in a limited edition, is made from natural ingredients: Rich dates, grape must, nuts and delicate seasoning of clove and cinnamon - a harmonious composition of flavors and textures that provides an elegant interpretation of the beloved classic.
Nature enters the kitchen
You do not need gluten to bake like professionals. Meet the new selection of gluten-free flours from Egoz Hakfar, which brings the fun back to the kitchen. The selection includes almond, red lentil, chickpea, polenta, buckwheat and rice (white and whole) flours, from selected raw materials, a plant protein bomb, plenty of dietary fiber and nutritional values in every spoon. Suitable for vegans, those avoiding gluten and anyone who wants to upgrade home cooking to a chef level.
A historic Passover
Passover 2026 is going to be historic. For the first time in the history of Osem, kosher-for-Passover and gluten-free ptitim are being launched in a corn and rice flour version that solves a problem for children. Also teriyaki sauce without preservatives, self-rising flour, mixes for rolls and cookies, and the perfect snack: Bamba Pyramid and a historic mix of Bamba-Bisli barbecue.
No compromises
It is fun that Passover this year will be tastier and less boring. The brand Master Chef introduces for the first time square rice sheets that are kosher for Passover, suitable for filling or frying. There is also gnocchi made from potato flour imported directly from Italy.
Cleaning and pampering
The connection between Passover and thorough cleaning is a mystery that the greatest philosophers have not yet solved, but if we are already destined to be enslaved to the mop, at least let it smell like pampering. Sano launches in the Ritzpaz Fresh Home series new wet wipes in the scents Pure Love and Baby, familiar from the beloved “Maxima” series. The giant wipes have a wide opening for the mop (who has the strength to struggle with a slipping cloth), and they leave a trail of pleasant fragrance.
