New products

GoPro enters the world of professional photography with MISSION1

The action camera company enters a new category with a camera series intended also for professional video photographers, 8K shooting and support for interchangeable lenses.

GoPro enters the world of professional photography with MISSION1
Ginseng eye patches

Ginseng eye patches to reduce the appearance of fatigue, dark circles, and fine lines

Women’s care products and dietary supplements by Altman

Women’s care products and dietary supplements

Osmo Pocket 4

DJI launched the Osmo Pocket 4


Trying to climb out of the hole: Nissan unveils an electric Juke and a new X-Trail

The Japanese manufacturer offers a first glimpse of a new lineup aimed at changing direction after factory closures and 20,000 layoffs, with support from Renault and the return of iconic models.

The new Juke. You won’t have trouble recognizing it.

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

Is Dreame’s new television the smart choice for the upcoming World Cup?

The Israeli market has grown accustomed to seeing the Dreame logo on vacuum cleaners, but the brand’s entry into the display sector signals a new trend.

Dreame’s screen

The new serum that targets one of the most common skin concerns

Lierac Paris launches a new serum for targeted treatment of redness, sensitivity and irritation, promising immediate relief alongside long-term restoration of the natural protective barrier.

Lierac Paris

Not giving up on gas: The new cooktops bringing precision to the kitchen

With a turbo flame, glass surface, and precise control, the new cooktops target those not ready to give up gas but who want more control and convenience. We tested AEG’s new models.

AEG Step Power glass gas cooktops.

Ecovacs has a robot that can spray water on tough stains before washing

Ecovacs is expanding its lineup of autonomous cleaning devices with the new OmniCyclone model, equipped with an artificial intelligence system for detecting dry dirt.

Ecovacs Deebot X12 OmniCyclone

Dreame launches the H16 PRO STEAM wet vacuum in Israel

The new model from the Chinese brand attempts to solve the problem of stubborn stains by combining boiling water with high-temperature steam.

Dreame H16 PRO STEAM

Android manufacturers are already eyeing the red color of the next iPhone

Reports that Apple is planning to launch the iPhone 18 Pro series in a deep red shade are triggering a quick response in the industry.

Rendering: iPhone 18 Pro

Huawei unveiled a foldable smartphone in a “passport” design

The Chinese tech giant is revealing the Pura X Max – a foldable device with a wide and unique structure reminiscent of early leaks of the iPhone Fold.

Huawei Pura X Max

A regenerative serum with exosomes for a daily anti-aging routine

Dermalogica’s new product combines plant-derived exosomes, pumpkin enzymes and advanced active ingredients for daily skin renewal, with a promise of a smoother, more radiant appearance.

 Phyto Nature E2