New products
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
This hat knows how to read your thoughts – and perform actions
Protection, tint and glow in one product
New protection series for summer with SPF50+ and care for sensitive skin
Jelly primer with niacinamide and 24–hour hydration
The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.
It happens once a year: Ben & Jerry's releases a new cone, and it is wow!
The approaching summer brings a welcome ice cream evolution: Ben & Jerry's new cone turns a beloved flavor into a crispy treat – which can be enjoyed on the go.
The smartphone that wants to organize parents' lives
New solution for parents of children aged 5 to 12: Kidiphone Plus device allowing blocking of calls from unknown numbers, an SOS button and even remote listening.
L'Oréal Paris launches a new skincare series for a glass skin look
The new Glass Skin series by L'Oréal Paris promises smooth, radiant, and moisture-saturated skin in just three steps.
Super-Pharm launches new Korean brand B:Lab with matcha soap
Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.
ONE ZERO will offer free international data packages
The digital bank is expanding the value proposition for cardholders: Free international data packages at no additional cost.
A new beauty collection inspired by a film from the worlds of K-POP
The Korean skincare brand ANUA is launching a new limited edition in collaboration with the talked-about Netflix film "KPop Demon Hunters".
Samsung: The smartwatch will be able to predict fainting minutes before it happens
A collaboration between the Korean technology giant and a local hospital led to the development of a system that can identify early signs of vasovagal fainting with about 85 percent accuracy.
Supplements for strengthening and restoring hair and facial skin
Sequoia enters the world of longevity with solutions for restoring hair and skin after aesthetic treatments, combining advanced liposomal technology and research-based active ingredients.
Nespresso does it again – and it’s a flavor you didn’t expect
Summer 2026 collection features lifestyle and food innovations: Nespresso lavender–vanilla, flip-flops, Magnum raspberry ice cream, skincare, gadgets, and Danone Crunch dessert.