New products

For a warm winter: 2 new tea infusions

There’s nothing like sitting at home when it’s raining outside and sipping hot, steaming tea in new flavors – Apple Pie and Green Tea with Apple flavor.

Pompadour tea
Blundstone and D-JOR

Brand news: The woman who created a revolution and walking toward success

La Roche-Posay, transparent patches that make pimples disappear

La Roche-Posay launches: Transparent patches that make pimples disappear

Deni Avdija’s protein ice cream

We tasted the new Turbo


Kariot in two surprising flavors and a new sparkling gloss – the hot shopping recommendations

New on the shelf: Kariot with two new flavors, Max Brenner enriched with protein, a design-focused SodaStream, skincare products and pistachio chocolate, and more.

Kariot in two surprising flavors

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

All the new hair products on the shelf and what our tester thought about them

When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.

All the new hair products on the shelf

Entered the business world with a bang: Deni Avdija launches a new protein brand

The Israeli NBA star launches the new protein brand TURBO, hoping to become a leading player in the Israeli food market as well.

TURBO - Deni Avdija launches a new brand

Walking on clouds: The new comfort sole in ALDO shoes

Starting with the new winter collection, the shoe brand ALDO is launching a component that makes every shoe much more comfortable with Pillow Walk technology.

Aldo

We checked: Cleaning sheets that are changing the game in Israeli homes

While Economy Minister Nir Barkat is pushing for changes in the import market, a veteran importer is already implementing the reform and bringing German cleaning products directly to consumers.

Laundry machine

Kärcher launches the SC 4 EasyFix steam cleaner in Israel

Kärcher Israel has launched the SC 4 EasyFix home steam cleaner, equipped with a two-stage steam control system, a removable water tank, and a set of accessories for cleaning a variety of surfaces.

SC 4 EasyFix

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Lip serum gloss enriched with minerals

The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.

NYX

The shoes that conquered the world are back for winter: What’s new this year?

The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.

BIRKENSTOCK