Summer

Summer hits the shelves: The products set to shake up your summer

From yuzu and coconut-flavored coffee to cereal bars and refreshing summer drinks: We’ve gathered all the new launches hitting the shelves just ahead of summer.

The new products that joined the shelves ahead of summer.
The Candy Slide at the Shefayim Water Park

Meet the Candy Slide – the crazy water slides that have arrived in Israel

Ice cream

The nutritional error of the summer: The foods that worsen the load on the body

Prime Minister Netanyahu and Ministers Smotrich and Kisch.

Netanyahu, Kisch, Smotrich allocate over NIS 1b., outline AI education plan for summer schools


Tamnoon chain launches summer swimwear collection at unbeatable prices

The new swimwear collection by the Tamnoon chain offers a wide range of models for women, men, and children – at unprecedented prices of only NIS 40 for adults and NIS 30 for children.

 Tamnoon

The products that will stand up to the Israeli heat

Dove debuts 72-hour deodorants, AXE adds expert-crafted premium scents, and Badin launches boutique hotel-inspired laundry fragrances.

 Dove

This new feature at Shefayim Water Park will make your summer perfect!

Shefayim Water Park kicks off summer with a new policy limiting daily visitors to reduce crowds and lines. Enjoy 31 water slides, Israel’s largest wave pool, and family discounts.

 Shefayim Water Park

Stitch brings style home: A new capsule collection that turns summer into a fun home celebration

To celebrate the new Lilo & Stitch movie, Vardinon and Naaman launch a fun capsule collection with Stitch on linens, towels, mugs, and more - bringing color, charm, and summer vibes to your home.

 Naaman – Stitch Capsule Products

This destination will be the big hit of the summer – and everyone’s rushing there!

Sun d’Or, part of the EL AL Group, is increasing its summer flight schedule and adding 2 weekly flights to Tirana, Albania — considered the summer 2025 hit with magical beaches and affordable prices.

 Albania

The creams that will protect you and give you perfect skin

The sun protection creams of 2025 are no longer just a necessity, but a worthy upgrade to your skincare routine. 8 products you need to know before summer

 A woman using sunscreen at the beach

Organized summer fun in Jerusalem: A guide to choosing the best summer camp for your kids

Whether you are a tourist or a local, there are a few things to keep in mind when choosing the right day or sleepaway camp to make sure your kids have the best summer ever!

 Paintball at Summer Military Boot Camp.

The new white: How Ilanit Levi is turning Shavuot into the hottest fashion holiday of the summer

Golbary’s presenter isn’t satisfied with just modeling — her new capsule collection unveils 16 white items that transform Shavuot into one big fashion show.

 Ilanit Levi in a capsule collection for Golbary

After being banned for 100 years: The European river reopens for summer swimming

The Seine River reopens after 100 years. Three free swimming areas launch in July, including one with Eiffel Tower views—part of Paris’s climate plan to reclaim the river for public use.

 The Seine River, Paris

Summer 2025’s secret map – are travelers skipping the big cities?

A new study shows: Rotterdam over Amsterdam, Alassio over Positano. “Star chasers” reshape tourism trends, while more travelers opt for authentic, local, and spontaneous vacations near home.

 Alassio on the Italian Riviera