Summer

A new study shows: Rotterdam over Amsterdam, Alassio over Positano. “Star chasers” reshape tourism trends, while more travelers opt for authentic, local, and spontaneous vacations near home.

Overly heavy creams, frequent washing with soap, and aggressive exfoliation. These are 7 common mistakes most of us make during the hot summer—and what to do instead.

From the glaciers of Alaska to the green forests of the Alps: This is how you can escape the stifling humidity and unbearable heat of the Israeli summer. 7 cool places for a perfect vacation.

Summer is around the corner, and it’s time to get ready with the products that will make the season for you. From skincare items to accessories that help you feel the freedom in every moment.

Marine biologist Dr. Adi Barash explained that there is no reason to fear the beach. Still, the INPA advised to exercise caution.

The Kinneret Regional Council beaches open ahead of other Israeli beaches. Millions are expected during Passover and the season, with important updates on changes at the beaches.

Electra is revamping its iconic brand with new presenter Lihi Kornowski and a special performance for the company’s customers featuring Pe'er Tasi, Dudu Aharon, and Rinat Bar.

All the equipment and accessories to get you ready for the hot season—whether for training at home or outdoors.

"We've brought orange back to life – not just metaphorically, but as a core part of our brand identity," Electra Consumer Products Group CEO Zvika Shwimmer said. 

The promotion started on March 4 on Fattal on Time & Friends, offering July-August vacation discounts at hotels nationwide. Marketing Manager: "Hundreds of especially attractive deals."