Public diplomacy

Israel’s 'hasbara' overhaul raises questions over who is in charge - opinion

Israel has invested heavily in public diplomacy, but can its government bodies coordinate effectively to improve its global image?

Gideon Sa'ar
Protesters against Israeli Prime Minister Benjamin Netanyahu and his war in Gaza walk towards the United Nations (U.N.) in midtown Manhattan on September 24, 2026, in New York City.

For many Israeli voters, concerns over Israel's public image take a back seat in election

Author Gil Hoffman stands with his new book, ‘The Blood Libel Machine,’ which argues that the spread of anti-Israel narratives and the surge in global antisemitism were the result of a premeditated information campaign that had been in the works for decades.

Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says

Israeli political scientist and former member of Knesset Dr. Einat Wilf visits The Jerusalem Post's podcast studio, September 2026.

The problem with Israel’s hasbara is what it refuses to say - opinion


From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.

A time to act: When citizens must become strategic communicators - opinion

Jews do not control the narrative. Like every other community, they participate in it.

An illustration of a spokesperson's stand with the Israel flag in the background.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

Israel spotlights UN bias ahead of 2026 vote, but change rests with donors - analysis

There is a sprawling, well-funded, bureaucratic international ecosystem that has spent years normalizing a singular narrative about the Jewish state. It’s called the United Nations.

The United Nations flag over the Jerusalem offices of the UN Relief and Works Agency (UNRWA) for Palestinian refugees.

Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

How innovation-led diplomacy can help rebuild Israel’s global reputation - opinion

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.

Global investors speak to audience at PLANETech Connects during PLANETech Week.

The Israeli side of the story deserves to be heard - opinion

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

South Africa's President Cyril Ramaphosa.

‘Part of historic process’: Netanyahu backs revised outline of IDF haredi draft bill at Knesset

Netanyahu at Knesset: Claims that Israel's standing has been harmed are a wave of lies • On haredi draft: 'You want to see an evasion law? That is what you brought'

Prime Minister Benjamin Netanyahu speaks at a 40 signatures debate, at the plenum hall of the Knesset, in Jerusalem, on December 8, 2025

Building bridges through innovation: AJC int'l mayors trip brings global leaders to Israel

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.

 Delegates of the 34th AJC International Mayors Conference meet with President Isaac Herzog in Jerusalem during their visit to Israel.