Public diplomacy
Israel's PR war is being lost by amateurs - opinion
While the government flails, individual Israelis and Jews with large online followings have stepped up.
Why Israel is winning on the battlefield but losing the global narrative war - opinion
'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech
No. 12: Isaac Herzog: President of the State of Israel
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
