Public diplomacy

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Jews do not control the narrative. Like every other community, they participate in it.

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

There is a sprawling, well-funded, bureaucratic international ecosystem that has spent years normalizing a singular narrative about the Jewish state. It’s called the United Nations.

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

Netanyahu at Knesset: Claims that Israel's standing has been harmed are a wave of lies • On haredi draft: 'You want to see an evasion law? That is what you brought'

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.