Public diplomacy

Why Israel is winning on the battlefield but losing the global narrative war - opinion

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

|ByNACHMAN SHAI
Prime Minister Benjamin Netanyahu holds a rare press conference in Jerusalem on September 16, 2025.
Prime Minister's Office launches public diplomacy campaign including trucks with billboards to commemorate Hamas's October 7 massacre, September 26, 2025.

'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech

The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.

|ByJERUSALEM POST STAFF
President Isaac Herzog, pictured on August 5, 2025; illustrative.

No. 12: Isaac Herzog: President of the State of Israel

Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions. 

|ByGREER FAY CASHMAN
JPost sits down with André Lajst.

André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

|ByJERUSALEM POST STAFF

Explaining Israel's actions in Gaza is pointless - this is why - opinion

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.

AUGUST 30, 2025ByMARK LAVIE/THE MEDIA LINE
Foreign Minister Gideon Sa'ar holds a press conference in Jerusalem, July 16, 2025

Israel must win with moral clarity to win strategically - opinion

Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.

AUGUST 5, 2025ByILAN MOR
PALESTINIANS FLEE from the northern Gaza Strip amid an IDF operation last November. Claims like ‘there are no innocents in Gaza’ are profoundly wrong, morally and strategically, the writer argues.

Israel’s declining image in the United States poses a strategic threat - opinion

To halt the decline in US support, Israel must treat public diplomacy as a national security priority.

JULY 29, 2025ByERIC R. MANDEL
IDF operating in the Gaza Strip