Public diplomacy

André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

|ByJERUSALEM POST STAFF
JPost sits down with André Lajst.
Foreign Minister Gideon Sa'ar holds a press conference in Jerusalem, July 16, 2025

Explaining Israel's actions in Gaza is pointless - this is why - opinion

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.

|ByMARK LAVIE/THE MEDIA LINE
PALESTINIANS FLEE from the northern Gaza Strip amid an IDF operation last November. Claims like ‘there are no innocents in Gaza’ are profoundly wrong, morally and strategically, the writer argues.

Israel must win with moral clarity to win strategically - opinion

Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.

|ByILAN MOR
IDF operating in the Gaza Strip

Israel’s declining image in the United States poses a strategic threat - opinion

To halt the decline in US support, Israel must treat public diplomacy as a national security priority.

|ByERIC R. MANDEL