Public diplomacy
Israel’s 'hasbara' overhaul raises questions over who is in charge - opinion
Israel has invested heavily in public diplomacy, but can its government bodies coordinate effectively to improve its global image?
For many Israeli voters, concerns over Israel's public image take a back seat in election
Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says
The problem with Israel’s hasbara is what it refuses to say - opinion
Israel's PR war is being lost by amateurs - opinion
While the government flails, individual Israelis and Jews with large online followings have stepped up.
Why Israel is winning on the battlefield but losing the global narrative war - opinion
Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.
'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech
The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.
No. 12: Isaac Herzog: President of the State of Israel
Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
