Makeup

The new 140-square-meter store follows SACARA's latest concept, offering a wide range of cosmetics and skincare products. CEO Itay Zamir: "We continue to make the brand accessible to all consumers."

New in stores: L'Occitane's revolutionary detox series for firming the body • Maybelline’s long-lasting eyebrow gel and new ice cream flavors • Latest launches in beauty, makeup, and culinary trends.

From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.

Preserves and prevents lash loss, maintains false lashes, vegan, algae-based, and made with 99% natural ingredients.

The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.

Maybelline's vegan liquid blush, enriched with Vitamin E, delivers a natural glow and long-lasting radiance for up to 12 hours.

New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.

The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.

A makeup remover that prevents lash loss, colorful sneakers, a perfect denim dress, a new unisex fragrance, and a pop-up by Vivi Bellaish—here are the top 7 items we loved this week.

We tested five new foundations and came back with all the details: which one feels the best, which is suited only for oily skin, and which packaging needs to go? Here's the complete guide.