Makeup

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.

Sephora Collection beauty products to be officially imported, sold in Israel - report

NYX

Limited edition makeup inspired by The Simpsons

L'Oréal Paris

New mascara that promises dramatic length


Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv

A Parisian beauty experience, ocean-inspired jewelry, a tutu-inspired fragrance, perfect mascara, revolutionary eyeliner, and much more!


Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.


New summer products that promise to infuse your body and soul

Tune in on this refreshing journey.

 Clinique Pink Honey.

Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.


Maya Kay's oil or Anne Zivie's clay? Influencers' beauty products reviewed

We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.


Perfect eyewear and confidence-boosting concealer

Magic concealer, scandalous perfumes, branded glasses, green tea for the face, radiance serum, lingerie tops, perfect pasta for Shavuot, blintzes everyone will love, and ice cream everyone will lick.


Kylie Jenner makeup kit: New products you must know about

A portable home device for pain relief, a hair dryer with a brush from BAYBYLISS, a series of juicy and spicy sausages from Yechiam, and other new products worth checking out.


Top five shampoos in Israel 2024

Here are this year’s top shampoos in Israel, ranked based on application, feel of the hair when it’s dry, and scent.

 A PERSON uses soap on their hair.

Neta Alchimister launches: How to create a soft and unforgettable glow for the event season

Businesswoman, entrepreneur, and model Neta Alchimister, along with Lilit Cosmetics, unveils a perfect highlighter collection for the upcoming wedding season. We've got all the details.


Mishel Gerzig's perfect set and a dazzling diamond necklace

A high-end version of the classic tie necklace, baby pink sandals that make chunky shoes refined, and the lipstick that enhances your natural lip color—here are the 7 items we loved this week.