Makeup
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.
Sephora Collection beauty products to be officially imported, sold in Israel - report
Limited edition makeup inspired by The Simpsons
New mascara that promises dramatic length
Summer makeup 2024: 5 hot trends for the season
Get ready for a refreshing summer with all the latest trends, products, and deals. Ready to book your flight?
Simply wow: Yves Saint Laurent's iconic lipstick collection gets stunning new shades
Discover new offerings from Laline's skincare, IL MAKIAGE's eyeshadow, Wissotzky's chai collection, HOKA's latest running shoe, KidiWatch's kids' smartwatch, and SACARA's new makeup line.
Beyoncé unveils disco collection and more must-know products
Discover new products including a stress-relief saffron supplement, 3D-printed sports shoes, vegan footwear, Beyoncé's disco-inspired collection, a black kitchen trend, and even sheets with pockets.
Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists
Once a professional secret, Bobbi Brown's Vitamin Enriched Face Base is now a global bestseller, essential in every makeup artist's kit, known for its hydrating, priming, and nourishing effects.
Innovative solutions for thinning eyebrows? New products to transform your look
From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.
Colorful vest and sculpting corset: 7 items we loved this sale season
With sales around the corner, it's a festival for shopaholics! Discover colorful beaded earrings at a steal, a versatile reversible bikini, and a stylish vest for the office air conditioning.
New on the shelf: Solar-powered sandals and organic pasta
Solar-powered sandals, lip oils, a new skincare line, innovative sunblock, organic pasta, Vardinon and Naaman's new collection, reusable kitchenware brand, and spice mixes for meatballs.
Soft as a cloud, fresh as first rain: Introducing hyper real skincare collection
New scientifically-backed skincare products, endorsed by makeup artists, designed to achieve a flawless look with optimal preparation and nourishment of facial skin before makeup.
The only makeup that truly lasts in this heat
From sensitive-skin deodorants to resilient makeup, discover products that withstand the scorching heat while offering pampering delights.
New product launches amid challenging times: What to look forward to
In a period of constant bad news, a break with new and exciting product launches can uplift spirits. Here’s what’s coming soon to stores.
