Makeup
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.
Sephora Collection beauty products to be officially imported, sold in Israel - report
Limited edition makeup inspired by The Simpsons
New mascara that promises dramatic length
This innovation by Maya Kayy will make your summer
Careline’s new makeup is a particularly pleasant surprise: A thin liquid foundation that disappears on the skin, yet provides even and impressive coverage.
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?
Ahead of Purim: Natural and vegan facial milk for makeup removal, deep cleansing, and nourishment
The premium skincare brand Lierac Paris is launching a natural and vegan facial milk, free from animal-derived ingredients, for thorough makeup removal, deep facial cleansing, and nourishment.
Brand news: New discoveries in skin aging and the brand entering the children's market
Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
2025 Purim capsule collection with trends from the professional makeup world
Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.
With this knitted set, all you need is a pair of tall boots and bye
Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.
Purim 2025: SACARA to open three concept stores with holiday makeup
The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?
The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!
