Beer
Munich-style lager beer by Paulaner
One of the most famous beers in the world is making a bit of history, just in time.
For the first time, Israeli-grown hops make it into commercial beer
The tasty news of Israel
New on the shelf
New Israeli craft beers tell stories of war, recovery, and creativity
From light lagers to imperial stouts, Israel’s new craft beers offer unique flavors and stories in every sip.
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
Israel’s tastiest news and everything new on the shelves
The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.
Sip by the sea: a local’s guide to San Diego’s beachside breweries
Bought meat and beers? The chains that decided to shake up the market
As Israelis ready for Sukkot barbecues, supermarket chains launch aggressive price battles on meat, beer, charcoal, and disposables, with data showing gaps of tens of percent.
Brand news: A revolution in Israel and the brand’s new vision
A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.
Beach celebration: This is what awaits you at Mosh Beach during Sukkot
For the first time this Sukkot, Beer & Beats Festival at Mosh Beach, Achziv offers four nights of live music, beer garden, wine, sunset yoga, and family activities – all free.
No more a passing stop: The central city revealed as Israel’s next tourism destination
Ever thought this charming city between Tel Aviv and Jerusalem has a bustling tourism and entertainment scene? Probably not, but we’re here to change your mind.
Wine Talk: Dark and lively Guinness
Just as it was thought that bitters and stouts were in terminal decline, Guinness has, within a few years, pirouetted, been rejuvenated, and suddenly become the chosen beer of a young generation.
Meet the beer train: When Oktoberfest starts in Rome
No more tiring festival trips – Italy’s trains turn the journey into a 16-hour celebration with music, draft beer, dancers, and traditional food from Rome to Munich.
