Beer

Jerusalem Brewing Co. brings craft beer back to Israel’s capital

“We went to local bars and restaurants individually and asked if they would sell our beers. Customer service is very important for us.”

Brewmaster Mendel Shnider (top), with brother-partners Eitan and Oren Nidam in the new Jerusalem Brewing Co. in Talpiot.
Malka beer Habekoti

Next to the grill: The beers that will make your Independence Day

Munich-style lager beer, Paulaner

Munich-style lager beer by Paulaner

The White Rabbit Brewery in Tel Aviv made the first beer brewed with Israeli grown hops. They were from Moshav Odem on the Golan Heights.

For the first time, Israeli-grown hops make it into commercial beer


The tasty news of Israel

Estrella Damm has sent another red star to the Mediterranean Sea.

A can of beer, Estrella Damm

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

New Israeli craft beers tell stories of war, recovery, and creativity

From light lagers to imperial stouts, Israel’s new craft beers offer unique flavors and stories in every sip.

The brewer of four Shomron beers says that brewing is what cured him from post-trauma after many years of active combat duty.

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Sip by the sea: a local’s guide to San Diego’s beachside breweries

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Bought meat and beers? The chains that decided to shake up the market

As Israelis ready for Sukkot barbecues, supermarket chains launch aggressive price battles on meat, beer, charcoal, and disposables, with data showing gaps of tens of percent.

Kebab on the Grill.

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Beach celebration: This is what awaits you at Mosh Beach during Sukkot

For the first time this Sukkot, Beer & Beats Festival at Mosh Beach, Achziv offers four nights of live music, beer garden, wine, sunset yoga, and family activities – all free.

Mosh Beach in Achziv.

No more a passing stop: The central city revealed as Israel’s next tourism destination

Ever thought this charming city between Tel Aviv and Jerusalem has a bustling tourism and entertainment scene? Probably not, but we’re here to change your mind.

BeerBazaar Brewery