Beer

For the first time, Israeli-grown hops make it into commercial beer

White Rabbit and ISAAC breweries showcase beers made with locally grown Golan hops, highlighting Israel’s brewing capabilities.

The White Rabbit Brewery in Tel Aviv made the first beer brewed with Israeli grown hops. They were from Moshav Odem on the Golan Heights.
A can of beer, Estrella Damm

The tasty news of Israel

Friends mugs at McDonald’s

New on the shelf

The brewer of four Shomron beers says that brewing is what cured him from post-trauma after many years of active combat duty.

New Israeli craft beers tell stories of war, recovery, and creativity


From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Sip by the sea: a local’s guide to San Diego’s beachside breweries

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Bought meat and beers? The chains that decided to shake up the market

As Israelis ready for Sukkot barbecues, supermarket chains launch aggressive price battles on meat, beer, charcoal, and disposables, with data showing gaps of tens of percent.

Kebab on the Grill.

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Beach celebration: This is what awaits you at Mosh Beach during Sukkot

For the first time this Sukkot, Beer & Beats Festival at Mosh Beach, Achziv offers four nights of live music, beer garden, wine, sunset yoga, and family activities – all free.

Mosh Beach in Achziv.

No more a passing stop: The central city revealed as Israel’s next tourism destination

Ever thought this charming city between Tel Aviv and Jerusalem has a bustling tourism and entertainment scene? Probably not, but we’re here to change your mind.

BeerBazaar Brewery

Wine Talk: Dark and lively Guinness

Just as it was thought that bitters and stouts were in terminal decline, Guinness has, within a few years, pirouetted, been rejuvenated, and suddenly become the chosen beer of a young generation.

THE ICONIC Guinness Gates of Rainsford Street in Dublin

Meet the beer train: When Oktoberfest starts in Rome

No more tiring festival trips – Italy’s trains turn the journey into a 16-hour celebration with music, draft beer, dancers, and traditional food from Rome to Munich.

Beer

Coming soon: Oktoberfest Festival in Beersheba

For two days and with beer brands from Israel and around the world, the Oktoberfest Festival of the BIG Group and the “Eating in Beersheba and Surroundings” community arrives at the end of October.

Beer and snacks