From Korean beauty to pear beer: Launches that bring a little excitement to life

After Korean beauty conquered the facial care world, it’s hair’s turn. Super-Pharm is launching UNOVE – a Korean hair brand that calls for treating hair like facial skin.

The products are based on formulas with proteins, keratin, amino acids, and plant oils, specifically designed to repair damaged and dry hair. The line includes a leave-in ampoule with heat protection, a restorative shampoo with a fruity-floral musk scent, a heat protector that detangles, and a nourishing oil essence with 28 nutrients.

Not the cheapest, but if Koreans do for hair what they did for facial care, the investment might be worth it.

Shapira Brewery launches a limited-edition pear beer, continuing their Farm To Bottle project, which began with a mango-pineapple beer made from fruits in the Gaza envelope.

The new beer, 5% alcohol, contains fresh Eden pears harvested in the orchards of Kibbutz Yiftach in the north, characterized by a unique pear aroma with a hint of vanilla. It is a true collaboration with the Kibbutz Movement and the packing house "Bereshit," with each bottle providing direct support to Israeli farmers.

Glenmorangie launches a limited-edition whiskey in the “A Tale Of” series, this time inspired by spice markets around the world. A Tale of Spices is aged in four types of barrels – Moroccan red wine, Pedro Ximénez, toasted red wine barrels, and new oak barrels – resulting in a complex whiskey with flavors of ginger, saffron, nutmeg, black pepper, and dark chocolate.

This isn’t a whiskey for quick drinking – it has layers of flavors that unfold gradually. Lovers of rich and interesting single malts will find it appealing. Only a thousand bottles arrive in Israel, so interested buyers should act quickly.

Soundcore launches the P41i, TWS headphones designed to solve a common problem: Your phone battery dying while you’re out. The charging case contains a 3000mAh battery and can serve as a portable phone charger, with a built-in USB-C cable and attached adapter.

It also has a smart digital display showing battery levels in the headphones, case, and device being charged. The headphones offer up to 192 hours of listening, and a 10-minute quick charge provides five hours of listening.

Additionally, there is adaptive noise cancellation with five levels to choose from, three microphones on each side with AI algorithms for clear calls even in noisy environments, and 11mm drivers with titanium membranes delivering deep bass.

Bioticare expands its men’s category with a new grooming line. It includes three main products: A beard and hair serum with jojoba oil, a caffeine-based beard and face shampoo without SLS, and a caffeine styling cream for beard and facial skin with almond oil and vitamin E.

There is also a multipurpose body and face cream for just NIS 6.90. Not luxury grooming, but as a basic line that works at non-intimidating prices, it’s quite successful. Men just starting with grooming or unwilling to spend a fortune will find a completely reasonable option here.

Metaplim Shop, a store specializing in complementary medicine, offers over 80 natural essential oils suited for the cold season. Highlights include lavender oil for better sleep, eucalyptus to strengthen the respiratory system and relieve nasal congestion, and mint oil for headaches and fatigue.

The oils can be used for inhalation, massage, or as raw materials for natural cosmetics. It may not replace conventional medicine, but it can serve as a natural aid for those seeking relief from winter symptoms.

Gad Dairies introduces two new flavors in the New York cream series, this time with a spicy concept: Wasabi cream and salsa cream, both with 24% fat. The wasabi has a sharp Japanese heat that rises and disappears quickly, balanced by the creamy texture of the cream.

The salsa combines sweet and hot peppers, charred onion, and garlic, without being overly spicy. It’s an interesting move in a category where 60% of sales still go to the natural flavor, and suits those seeking more character than regular cream. Both flavors are limited to three months.

FIFI BY EDEN FINES presents a defining brush for curls that has already made a splash on social media. The brush is designed for all curl types – from loose waves to tight curls – promising to detangle, define, and style without pulling or breaking hair.

The special teeth separate each curl, and the handle ends in a pointed tip to help with separating ends and precise styling. The material is lightweight and durable, and the brush works on wet or damp hair with moisturizing cream or glaze. An accessible solution for curly-haired users seeking a tool without spending a fortune on a salon visit.