Beauty
Brand news: A revolution in Israel and the brand’s new vision
A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.
Say goodbye to your tired facial skin
DNA of a fish instead of botox? The Korean treatment that promises wonders
Holiday travel essential: Yafa Maximov launches mini skincare set
Brand news: The hottest holiday launches
Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.
Man, here are the perfumes and grooming products you will be happy to receive for the holidays
Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.
Beauty gifts so good you’ll want to keep them for yourself
We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.
Iron Dome of hairs: A technological revolution in the beauty industry
Epilaser by Israel’s Epilady is a breakthrough hair removal device, paving the way for advances in self-care, from pigmentation to tattoo removal - innovation after decades of stagnation.
Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok
Kattan posted a video in July promoting an antisemitic conspiracy theory blaming Israel for nearly every major catastrophe of the last century to her 1.7 million TikTok followers.
Does facial hair thicken after shaving or plucking?
Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?
New men's grooming products: Innovative shaving machine to special summer soap
Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.
Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand
The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.
Ancient rice water haircare secret gains global popularity
Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.
3 at-home beauty devices that will make your life easier
Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.
Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change
The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."