Beauty

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador
Ancient rice water haircare secret gains global popularity. Illustration.

Ancient rice water haircare secret gains global popularity

A variety of interchangeable heads

3 at-home beauty devices that will make your life easier

 Melanie Shiraz is crowned at Miss Universe Israel 2025.

Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change


Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients

World’s most extreme lips? Why she Spent Over $175,000 and still isn’t done

Vienna Würstel, a 25-year-old content creator from Mallorca, has already spent tens of thousands of dollars on giant lips that cause her difficulty breathing, speaking, and eating.

 A woman getting lips injection

Trump launches Victory 47 perfume – and the price is insane

U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.

 US President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, US, May 8, 2025.

Multitasking: The beauty products that will save you time, space, and money

Multifunctional skincare and makeup products are must-haves in your beauty routine. Because it's more convenient and much cheaper when one product does the work of three.

 Multifunctional skincare and makeup products

We found a brow gel that keeps the eyebrows in place

We tested new pencils and gels that promise order, logic, and control, at least in this small chaos, for anyone looking for natural, lifted, yet drama-free brows.

 A woman using an eyebrow pencil

Discover a hidden beauty gem in London’s alleyways – here’s what you need to know about it

Heading to London and planning a Sephora spree? Take a detour to Space NK, a hidden gem in London’s alleyways, offering a boutique beauty experience with top must-know brands.

 At the Space NK chain, London

This week on the shelf: Advanced sun collection and revolutionary rose serum

Lierac Paris’s new sun collection has five innovative products, SABON’s rose serum, TAKEANAP towels with Zero Twisted tech, Vichy pigmentation spot cream, and more.

 Lierac Paris body oil

Hailey Bieber’s beauty brand Is finally coming to Sephora

Hailey Bieber’s beauty brand has been a favorite among beauty lovers ever since its launch. Now, a collaboration has been announced between Rhode, Bieber’s brand, and the beauty retailer Sephora.

 Sephora

Here’s a sentence we never thought we’d say: We found a really handsome razor

As if it’s not hard enough already, suddenly it’s summer. This time we have 6 products to help get through the scorching season.

 Clinique

From beauty to fashion: Argania Group invests NIS 50M in acquiring Studio Pasha

ARGANIA Group expands from beauty into fashion, acquiring a 33-branch chain. The deal closes May 1, as the company behind top beauty brands takes over a fashion label for women and youth.

 A Studio Pasha store

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table