Beauty
From private clinics to network clinics: Senior doctors strengthen Maccabi Aesthetics
Maccabi Aesthetics launches the "Doctors’ Team Collaboration" – top plastic surgery and medical aesthetics specialists offer treatments at network branches and private clinics for Maccabi members.
Brand news: The woman who created a revolution and walking toward success
Your fungus is back, but this time in a good way
Meet the Israeli beauty device that stole Paris Hilton’s heart
Get ready to fall in love: The design house L'OBJET from New York has landed in Israel
Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.
All the new hair products on the shelf and what our tester thought about them
When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.
Serum and cream for a healthy-looking face
The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.
After years of development: Hava Zingboim reveals the patent that will change everything
After conquering the world, the Israeli beauty queen launches groundbreaking technology that promises to deliver active ingredients deep into the skin. The new patent is already sparking curiosity.
New fragrance and grooming line for men from the french brand
The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.
Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback
The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.
Lip serum gloss enriched with minerals
The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.
The beloved makeup brand will be sold in physical stores near you
After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.
Precisely now: The cosmetic treatments best done in winter
Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.