Beauty

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories
Hava Zingboim

Say goodbye to your tired facial skin

REJURAN

DNA of a fish instead of botox? The Korean treatment that promises wonders

Yafa Maximov's travel kit

Holiday travel essential: Yafa Maximov launches mini skincare set


Brand news: The hottest holiday launches

Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.

Intima

Man, here are the perfumes and grooming products you will be happy to receive for the holidays

Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.

Lior Raz in the new fashion campaign of Factory 54

Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

Iron Dome of hairs: A technological revolution in the beauty industry

Epilaser by Israel’s Epilady is a breakthrough hair removal device, paving the way for advances in self-care, from pigmentation to tattoo removal - innovation after decades of stagnation.

Epilaser: “A Computer in Every Sense” (Photo: PR)

Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

Kattan posted a video in July promoting an antisemitic conspiracy theory blaming Israel for nearly every major catastrophe of the last century to her 1.7 million TikTok followers.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Does facial hair thicken after shaving or plucking?

Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?

A woman plucks facial hair with tweezers

New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Ancient rice water haircare secret gains global popularity

Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.

Ancient rice water haircare secret gains global popularity. Illustration.

3 at-home beauty devices that will make your life easier

Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.

A variety of interchangeable heads

Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change

The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."

 Melanie Shiraz is crowned at Miss Universe Israel 2025.