Beauty

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO
LINEA by Maccabi

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

Bar Refaeli

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

ANASTASIA BEVERLY HILLS

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month


From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Did your nail break? The nail polish brand essie launches a fixing liquid coating

No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.

essie's fixing liquid coating

Shiseido’s new treatment promises clinic results – at home

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

The treatment everyone is asking about arrives in Modi’in

Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?

Injections to the face.

Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend

Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.

Facial injections.

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Spots on the face? Veteran cosmetologist explains which treatment really works

Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.

Facial pigmentation treatment, illustration.

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty

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This Israeli invention is every needle-phobic and bank manager-phobic woman’s fantasy

Hava Zingboim’s skin-tech brand has launched a product line with hyaluronic acid and a patent that enables it to penetrate the skin. The products promise to rejuvenate the skin's biological age.

Hava Zingboim