Beauty

Precisely now: The cosmetic treatments best done in winter

Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.

Winter is the ideal window for performing all deeper cosmetic procedures
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Hair transplant in Turkey: why Esteworld and Dr. Burak Tuncer are leading the way

Close-Up Portrait of Elegant Woman Wearing a Stylish Gold Necklace with Round Pendant. Minimalist Jewelry, Feminine Beauty and Fashion Detail.

Emma Stone declared 'most beautiful woman in the world' by golden ratio study

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Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty


The new gadget everyone’s talking about: ULIKE has arrived in Israel

ULIKE, the global at-home hair removal brand, arrives in Israel with the ROSE 2-IN-1 device combining IPL hair removal and skin treatment. Learn what it offers and how it differs from clinic lasers.

ROSE 2 IN 1.

Microneedling without needles: We tried the new Korean skincare series

The REEDLE SHOT series brings the microneedling experience home in an accessible, convenient, and safe way for daily use.

 REEDLE SHOT

Skincare myths it’s time to bust: What really works and what doesn’t

Yafa Maximov, Chairwoman of Israel’s Estheticians’ Organization and Beauty-Tech owner, busts common skincare myths and explains what really works, from eye cream to winter sun protection.

Skincare Routine.

Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician

The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.

Keren Bartov

Brand news: A surprise from Monaco and a touch from Milan

Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.

The street comes home.

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Say goodbye to your tired facial skin

We set out to test, on our own faces, treatments that are supposed to bring back the glow, cleanse, lift the jawline, and tighten the neck.

Hava Zingboim

DNA of a fish instead of botox? The Korean treatment that promises wonders

The Korean treatment that conquered Kim Kardashian and Jennifer Aniston has finally arrived in Israel. The innovative treatment is based on salmon fish DNA and promises natural skin regeneration.

REJURAN

Holiday travel essential: Yafa Maximov launches mini skincare set

A travel kit including three must-have products for vacation and daily routine – green tea cleansing foam, enriched moisturizer, and SPF 50 sunscreen.

Yafa Maximov's travel kit

Brand news: The hottest holiday launches

Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.

Intima

Man, here are the perfumes and grooming products you will be happy to receive for the holidays

Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.

Lior Raz in the new fashion campaign of Factory 54