Beauty

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO
LINEA by Maccabi

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

Bar Refaeli

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

ANASTASIA BEVERLY HILLS

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month


Top five hair masks in Israel of 2025

The following products were ranked according to application, shine, and hydration.

 An illustrative image of a woman applying a face mask.

The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?

A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.

Perfume machine at Ayalon Mall

The glow behind the glow: The concentrated moisture series you must know about

In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.

 Alona Shechter

The ultimate guide to real and artificial flowers: Benefits and best uses

 Premium Real Touch Roses

The surprise box returns: Products worth NIS 2,500 - for next to nothing!

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

 Estée Lauder

Top nail polishes in Israel of 2024

In this column today, we will be focusing on the original: the tried and tested classic nail polish.

 An illustrative photo of a woman looking at her nails.

Best highlighters of 2024 in Israel

The following products were ranked by their shade options, application, and overall appearance.

 Illustrative image of a woman applying highlighter.

Rivka Bodenheim: Getting Jerusalem’s brides and grooms ready for their big day

Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.

 Rivka Bodenheim.

Brand news: Jazz-inspired fashion, glass skin, and a Hanukkah menorah of hope

The latest innovations from leading brands: Jazz-inspired fashion, sustainable style, glass skin, cozy pajamas, a Hanukkah menorah dedicated to hostages, gluten-free breads, giant pizza, and more.

 Winter at H&M Studio

We tested the new beauty revolution everyone is talking about – and we were pleasantly surprised

Technology giant Dreame, known for its smart vacuums, surprises with an innovative hair styling tool. We gave the new tech a chance – and the results were pleasantly surprising.

 Dreame