Good news: The treatment that conquered Korea and Hollywood has finally docked in Israel. REJURAN, the treatment based on wild salmon fish DNA, promises to change everything we thought about skin regeneration.
After 10 years dominating doctor clinics in Seoul and millions of injections worldwide, the treatment has now received official European approval and has arrived at certified doctors’ clinics across the country. Experts say it is a breakthrough that will change our approach to skincare.
What is the connection between a fish and your face?
The idea was born from an amazing observation: A wild salmon swims about 2 million kilometers during its lifetime under the harshest conditions, and yet its genetic structure remains strong and resilient. Korean researchers discovered that this fish’s DNA is 97% similar to human DNA, and decided to try and harness this regenerative power for our skin.
The result: Natural DNA molecules called polynucleotides, which can repair damaged cells, reduce inflammation, and encourage tissue healing. This is not a filler like Botox or hyaluronic acid – it is repair from the foundation.
From Kim Kardashian to Miley Cyrus
The treatment, imported to Israel by Omegamedix, gained major exposure when Kim Kardashian dedicated an entire episode of “The Kardashians” to it and shared the experience with millions of fans. Jennifer Aniston, considered an expert in skincare, called the results “nothing less than WOW for the skin.”
Miley Cyrus even stopped a performance to tell the audience about her love for the treatment. Models and K-POP stars flock to clinics in Korea and Japan to experience what they call “the Korean magic.”
Unlike traditional treatments that focus on filling wrinkles or adding volume, REJURAN works on a completely different principle. Instead of masking problems, it repairs them from the root.
“It’s like giving your skin a resuscitation treatment,” explain the experts. “The substance encourages the cells to regenerate themselves, produce natural collagen, and restore the elasticity and glow that were lost over the years.” The result looks natural and improves over time, since this is a true biological renewal of the skin and not a temporary fix.
The technology born in Korea
The company behind REJURAN, Pharma Research, has been active for 30 years and is traded on the Korean stock exchange. They hold an exclusive patent for the DNA extraction technology and control the entire process from start to finish.
The process begins with selecting quality salmon eggs, tagging the fish and releasing them to the sea for a 3-year journey, and finally extracting the DNA from the strongest fish that survived the harsh voyage. All this is done under strict supervision and in cooperation with the Korean government.
How does it work and who is it for?
The treatment is performed through gentle pinpoint injections that create small bubbles disappearing within 48 hours. The substance works from within to improve the tissue through a biological process that repairs damage at the cellular level. The Korean approach is slow and steady – the results come gradually but are stable and natural. The protocol includes 3 initial treatments spaced 3–4 weeks apart and a maintenance treatment every 6–12 months.
The treatment is effective for fine lines and wrinkles, pigmentation, scars and acne scars, rosacea, and rehabilitation of the delicate eye area. It also improves elasticity and glow, treats dry and thin skin, and helps with open pores and rough skin. The treatment requires almost no recovery time – only mild signs that disappear within 48 hours.