Beauty

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO
LINEA by Maccabi

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

Bar Refaeli

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

ANASTASIA BEVERLY HILLS

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month


Does facial hair thicken after shaving or plucking?

Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?

A woman plucks facial hair with tweezers

New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Ancient rice water haircare secret gains global popularity

Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.

Ancient rice water haircare secret gains global popularity. Illustration.

3 at-home beauty devices that will make your life easier

Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.

A variety of interchangeable heads

Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change

The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."

 Melanie Shiraz is crowned at Miss Universe Israel 2025.

Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients

World’s most extreme lips? Why she Spent Over $175,000 and still isn’t done

Vienna Würstel, a 25-year-old content creator from Mallorca, has already spent tens of thousands of dollars on giant lips that cause her difficulty breathing, speaking, and eating.

 A woman getting lips injection

Trump launches Victory 47 perfume – and the price is insane

U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.

 US President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, US, May 8, 2025.

Multitasking: The beauty products that will save you time, space, and money

Multifunctional skincare and makeup products are must-haves in your beauty routine. Because it's more convenient and much cheaper when one product does the work of three.

 Multifunctional skincare and makeup products