Naot launches a premium collection for shoe care and protection, including solutions for leather, suede, and nubuck. The series includes waterproofing cream to restore moisture and prevent cracks, protection spray against water and dirt, and shoe trees for easy wearing. It also includes foam spray for deep cleaning, shoe polish in three colors (black, brown, and clear), polishing sponge for smooth leather, double-layer cleaning wipes, brush set for suede and nubuck, and a suede cleaning stone.
Recommended price: NIS 10–60.
Valentino launches Born in Roma Purple Melancholia – new fragrances for women and men as part of the Born in Roma family expansion. The women’s fragrance (Donna Eau de Parfum) opens with a plum accord. It blossoms into a radiant osmanthus heart and finishes with Madagascar vanilla extract, combining floral warmth with a gourmand twist. The men’s fragrance (Uomo Eau de Toilette) opens with a spicy cardamom freshness, a heart of aromatic lavandin, and develops into a woody-amber structure with a creamy cocoa accord for depth and warmth.
Recommended price: NIS 504–584.
Dr. Fischer launches GLAZE Moisturizing Cream for curly hair with a 3-in-1 formula for hydration, styling, and anti-frizz. The glaze forms a coating around each curl, defines it, keeps it separated, prevents frizz, and adds shine. Enriched with argan oil rich in Omega 6 and 9 and vitamin E, it helps style hair while moisturizing and preventing dryness and frizz for defined, set curls. Free of SLS and parabens. The cream joins the PROFESSIONAL series, which includes CURLY for curly hair, SILKY for normal hair, and REPAIR for dry and colored hair.
Recommended price: NIS 29.90.
Prinir launches canned corn and light canned corn for the first time, without preservatives. The products are locally produced in Israel, supporting Israeli agriculture, from Royalty and Sentinel varieties (super sweet). The crops are sourced from fields in the Emek Hamaayanot, Jezreel Valley, Yavne’el Basin, Ramat Sirin, Yagur, and Hula Valley.
Recommended price: NIS 10.
Super-Pharm launches the Korean brand ROUND LAB, a leading K-Beauty brand combining science, natural ingredients, and Korean skincare philosophy. The brand includes two series: 1025 Dokdo, based on deep sea water from Dokdo Island, Korea, to strengthen the skin barrier and soothe sensitive skin, including facial soap, a protease toner, and face cream; and Birch Juice, based on birch sap for deep hydration and daily protection, including moisturizing soap, SPF50 sunscreen, tone-up SPF50 cream, and moisturizing toner.
Recommended price: NIS 49.90–99.90.
Italian brand XERJOFF launches TORINO25 – the official fifth fragrance for the Nitto ATP Finals tournament in Turin. Created by brand founder Sergio Momo, the scent embodies the spirit of victory and the moment of raising the trophy. The fragrance opens with saffron, rhubarb, grapefruit, and fresh ginger, developing into a heart of leather and juniper red – a combination of sporty power and refined luxury. The bottle design is inspired by the handprints players leave on the camera lens after winning.
Recommended price: NIS 850.
Primor markets natural pressed juices for winter, bringing color and freshness to the cold season. Bright orange-colored orange juice provides immediate refreshment and balanced taste, rich in vitamin C and antioxidants, suitable for any moment of the day. Deep red pomegranate juice offers a complex drinking experience with rich, slightly tangy flavor, rich in antioxidants, and suitable for evening meals and entertaining. Available in 2-liter bottles at supermarkets.
Recommended price: NIS 24.90–34.90.
Achva launches limited edition exclusive halva ("Halva Pinukim") – a premium halva series inspired by the rich Dubai-style sweets trend. The series includes two flavors: Halva with chocolate and pistachio cream, and halva with pistachio cream, handmade and filled with rich pistachio filling alongside generous pistachio pieces. The product combines high-quality soft-textured halva with premium pistachio for a luxurious taste experience, closely resembling Dubai-style halva. Available in 350-gram trays until Passover, parve certified.
Recommended price: NIS 21–25.
ARGANIA launches the second series in ARGANIA PRO – a coconut and omega acids line for hair needing deep hydration, strengthening, and repair. The formula combines moisture-rich coconut oil with omega acids from argan oil. It nourishes the hair fiber, strengthens its structure, and provides softness and flexibility while maintaining lightness and movement. The series includes three products: Shampoo with argan, jojoba, and coconut oil for nourishment and moisture restoration, a mask for repair and softness, and a lightweight serum for nourishment, shine, and a neat appearance. Suitable for all hair types, including chemically straightened hair.
Recommended price: NIS 49.90–59.90.
Carolina Herrera launches GOOD GIRL JASMINE ABSOLUTE to mark 10 years of the iconic Good Girl perfume. The new scent is a tribute to the jasmine flower, offering a gourmand interpretation of the modern femme fatale. The composition opens with blackcurrant and mandarin, blossoms into a heart of absolute jasmine and bitter almond, and finishes with caramel toffee and tonka bean for a rich and addictive gourmand signature. The perfume was created by perfumers Louise Turner and Quentin Bisch. The iconic black stiletto-shaped bottle is adorned for the first time with a pearly jasmine flower.
Recommended price: NIS 560.
