Public relation

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As EB-1A approval rates fall, media evidence becomes more critical than ever.

Baden Bower helps EB-1A applicants meet the media evidence standard as approval rates fall

THE KNESSET during a meeting on December 24, 2025.

Israel must prepare its Joshua Generation for the post-Netanyahu era - opinion

AMERICANS HAVE been drinking the anti-Israel Kool-Aid for years not knowing it was part of a well planned and executed influence campaign.

Mazal tov: Israel finally joined the cognitive war - opinion


Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion

The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.

 Israel Day parade, New York City, June 2, 2024.

'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion

It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

What are the challenges within Israel's public diplomacy? - opinion

The ultimate and explicit goal is the destruction of the State of Israel through a combination of international and military pressure.

DEMONSTRATORS HOLD a banner which reads: ‘Stop genocide! From the river to the sea, Palestine will win!’ in Madrid, earlier this year. The ultimate and explicit goal is the destruction of the State of Israel through a combination of military pressure, including terrorism, and international pressure,

Dvora Szerer to be ICI Meeting 2024 spokesperson

Dvora Szerer, a communications veteran, has been named the spokesperson and public relations manager for the 29th Innovation in Cardiovascular Interventions Meeting 2024 in Israel.

 Deborah Sherer

The decline in Israel's PR standing is a concerning phenomenon, but it's fixable - opinion

Effective public relations have always been an essential part of Israel’s struggle on the international stage, but over the years, Israel has lost ground in this area.

 CHRISTIANE AMANPOUR from CNN has faced significant criticism for alleged bias against Israel and inaccuracies in her coverage, says the writer.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war - opinion

History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?

 Shani Louk, German-Israeli who was murdered on October 7 and whose body was kidnapped to Gaza.

New study finds that world's largest tobacco corp. tries to gain public trust through science

The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.

 Cigarette Smoke