Public relation
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.
'Paradox of success': Former IDF chief explains interception failure at Ramon
Gideon Sa'ar to WSJ: 'Israel fighting multi-front war on front lines, political arena'
Israel will always be in a never-ending PR battle - opinion
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war - opinion
History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?
New study finds that world's largest tobacco corp. tries to gain public trust through science
The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.
Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion
Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly.
