Public relation
Mazal tov: Israel finally joined the cognitive war - opinion
The failure is not the size of the investment. The failure is treating an existential national-security responsibility as a marketing challenge that can be outsourced.
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Why major brands are tearing up the traditional PR playbook
How media decides which deaths count and which events matter - analysis
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.
'Paradox of success': Former IDF chief explains interception failure at Ramon
A Houthi drone struck Ramon Airport in the Arava on Sunday. The aircraft injured a passenger who sustained light wounds from shrapnel, along with seven others.
Gideon Sa'ar to WSJ: 'Israel fighting multi-front war on front lines, political arena'
He told the American newspaper that he rejoined the Netanyahu government because he believes that differences in Israeli politics will be insignificant in the future.
Israel will always be in a never-ending PR battle - opinion
Public diplomacy in Israel has been an issue that no one has known how to handle successfully.
European officials off-the-record - opinion
Foreign Ministry officials from 12 countries discussed Israel, Hamas, and what comes next.
Israel’s battle for public opinion: Morality vs military might - opinion
Surely, Israel faces serious threats in Gaza, but the threats are not only military; they are threats to our moral stature.
Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion
Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”
Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion
The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
What are the challenges within Israel's public diplomacy? - opinion
The ultimate and explicit goal is the destruction of the State of Israel through a combination of international and military pressure.
