Public relation

Surely, Israel faces serious threats in Gaza, but the threats are not only military; they are threats to our moral stature.

Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”

The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.

It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.

The ultimate and explicit goal is the destruction of the State of Israel through a combination of international and military pressure.

Dvora Szerer, a communications veteran, has been named the spokesperson and public relations manager for the 29th Innovation in Cardiovascular Interventions Meeting 2024 in Israel.

Effective public relations have always been an essential part of Israel’s struggle on the international stage, but over the years, Israel has lost ground in this area.

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?