Public relation
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Baden Bower helps EB-1A applicants meet the media evidence standard as approval rates fall
Israel must prepare its Joshua Generation for the post-Netanyahu era - opinion
Mazal tov: Israel finally joined the cognitive war - opinion
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Since October 7, Israel has been fighting not only a military war, but also a political and diplomatic one. A government minister who repeatedly sabotages that effort is a liability.
Why major brands are tearing up the traditional PR playbook
How media decides which deaths count and which events matter - analysis
How psychological warfare is waged not by lies but by deciding which events are allowed to matter.
What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion
In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.
'Paradox of success': Former IDF chief explains interception failure at Ramon
A Houthi drone struck Ramon Airport in the Arava on Sunday. The aircraft injured a passenger who sustained light wounds from shrapnel, along with seven others.
Gideon Sa'ar to WSJ: 'Israel fighting multi-front war on front lines, political arena'
He told the American newspaper that he rejoined the Netanyahu government because he believes that differences in Israeli politics will be insignificant in the future.
Israel will always be in a never-ending PR battle - opinion
Public diplomacy in Israel has been an issue that no one has known how to handle successfully.
European officials off-the-record - opinion
Foreign Ministry officials from 12 countries discussed Israel, Hamas, and what comes next.
Israel’s battle for public opinion: Morality vs military might - opinion
Surely, Israel faces serious threats in Gaza, but the threats are not only military; they are threats to our moral stature.
Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion
Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”
