Perfume

Version updates and new scents: What’s new in the world of men’s fragrance

Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.

Men’s fragrances.
H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

BOSS

Brand news: The influencers reveal the secret and the new scandal

BEYONDSKIN new store, Ofer HaKiryon Mall.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North


The brand that broke the rules: Buying for the holiday and contributing to resilience

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the woman doing it again, a delightful journey to Miami, and more new products.

 Reserved

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

When the weather gets nicer, we'll have a rare jacket for the transitional season

This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.

 Jacket by Parfois

With this knitted set, all you need is a pair of tall boots and bye

Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.

 Brown Quilted Jacket by Alembika

When art, business, and beauty meet: The luxury perfume brand arrives in Israel

The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.

 The Frédéric Malle brand

Brand news: New trends in fashion and beauty

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

 Spektre

Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria

Fatbergs are accumulations of fat, oil, wet wipes, and other waste that build up in sewage systems, causing major backups.

 Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria. Illustration.

Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Karen Mizrahi

AllSaints enters the fragrance world: Launches a luxury collection in Israel

Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.

 AllSaints