If you've ever wanted to smell like a million dollars – here's how. Soleil Blanc by Tom Ford is not just a scent, it's a status statement. Imagine a billionaire’s private island, tropical sun, a cheeky breeze, and a cocktail on the beach. A floral-amber blend with touches of sea coconut, ylang-ylang, and bergamot creates a luxurious, sexy, and above all, unforgettable fragrance.
Price: NIS 1,010 for 50 ml | Available at select pharmacy chains.
A Mythological Journey on Your Pulse: The luxury fragrance brand Memo doesn’t just create a scent – it creates a destination, and this time it's Ithaca, a new perfume that smells like an echoing Greek legend – between citrus peels and volcanic dust. It does it quietly, without drama – just with a deep sense of journey. There’s something familiar about it, as if I’d been there before. Maybe in a past life. Something in the air, in the tension between sweet and fresh, stirred in me a longing for a place I didn’t know I missed. Not a fragrance that pleases – but one that tells a story, and you just want to hear it till the end.
Price: NIS 1,150 for 75 ml | Available at BeyondSkin and online.
If you're the type to "step on the gas" – Jimmy Choo hits the accelerator for you with a new version of the classic men’s fragrance: Man Extreme. A scent that doesn't apologize, bold like a motorcycle ride on a cliff, with a spicy and stimulating blend starting with thyme and black pepper, pausing for a refreshing geranium, and landing on amber and tonka that radiate confidence – and plenty of sex appeal. Designed for the man who doesn't need to mark territory – he simply enters and is felt.
Price: NIS 399 for 100 ml | Available at pharmacy chains, duty free, and the Onelize website.
The French skincare brand PAYOT PARIS launches a new sun care series for the man who doesn’t compromise on his skin. Four SPF50 protection products that will treat your skin like VIP: face lotion, face and body cream, stick, and water spray for face and body with SPF30. The formulas are vegan, the lines elegant, the protection broad-spectrum, the textures pleasant, and the prices reasonable.
Price: NIS 100–110 | Available at pharmacy chains and at the Lilith Cosmetics website.
The French dermo-cosmetic brand La Roche-Posay introduces a lightweight sunscreen for Summer 2025 that not only provides high sun protection but also treats dark spots. With an innovative ingredient called Melazyl (after 18 years of research), the cream helps prevent hyperpigmentation, evens skin tone, absorbs instantly, and suits all skin types. Water-, sweat-, and sand-resistant – in short, ready for any summer scenario.
Price: NIS 114.90 | Available at pharmacy chains and drugstores.
And speaking of sun, the Italians also know how to protect themselves from sun damage: Pupa enters the sunblock scene and for the first time launches a sun protection series with two standout products for the well-groomed man: an anti-aging cream for the face, neck, and chest, with broad protection against UVA, UVB, and infrared rays. Enriched with vitamin E, absorbs quickly, and is water-resistant. The bonus? Helps achieve a faster tan.
Price: Cream NIS 109 for 50 ml, Transparent Stick NIS 89 for 12 ml | Available at Super-Pharm and at the Lilith Cosmetics website.
The skincare brand Garnier expands its Pure Active series and launches for the first time transparent patches that shrink pimples within 8 hours, without leaving marks. The patches are ultra-thin, transparent, available in two sizes, and suitable for all skin tones. Just apply – and the pimple is on its way out.
Price: NIS 44.90 for 22 patches | Available at pharmacy chains.
The fashion house Rabanne leaves no room for doubt with Invictus Victory Absolu – the most intense, powerful, and masculine version of its successful fragrance line. What’s inside? A lethal blend of black pepper that ignites the opening, sensual amber that softens the heart, and deep sandalwood that seals you into the memory of anyone who passes by.
Price: NIS 495 for 100 ml | Available at pharmacy and retail chains.