Men

Healing the invisible wounds: How ‘A Father is Born’ helps soldiers transition back to family life

Gideon Igra discusses how WIZO’s ‘A Father is Born’ program helps male soldiers overcome mental health challenges and reintegrate into family life.

WIZO
 Dolce & Gabbana’s Light Blue men’s perfume campaign

We tested the new men’s perfumes – these are the best

 Replay

Tired of summer sweat? Man, we found the perfect linen shirt

 L'Oréal Men's Grooming Line

New on the shelf – great products worth trying


Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

Philips launches smart shavers in Israel

The leading grooming brand presents the i9000 series – shavers that adapt themselves to the face structure, beard thickness, and skin condition in real time. Even the cleaning station is smart.

 The series includes three models: i9000, i9000 Prestige, and i9000 Prestige Ultra

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

In summer, it's a different story: 7 men's perfumes that will survive the local heat

No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.

 XERJOFF

You hear, bro? You won’t want to take these pants off

An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.

 Replay

There’s a new bad boy in town — and we made it official

From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.

 John David Washington for Tom Ford

Study finds waist circumference a stronger cancer risk indicator than BMI in men

An 11 cm increase in men's waist circumference raises obesity-related cancer risk by 25%.

 Study finds waist circumference a stronger cancer risk indicator than BMI in men.

Man or Ninja? In the coming days, men will still need a hoodie like this

From Puma's new collection inspired by the Teenage Mutant Ninja Turtles, to a cleansing gel that will wake you up in the morning—men’s recommendations start here.

 A man shaving

Maximum grooming, minimum stickiness: The product every bearded man must know

The modern man has long stopped compromising—neither on appearance, comfort, nor quality. We’ve gathered the top five hottest products and items that will make you upgrade your style.

 Nishane Deziro

The new and surprising campaign of Roy Revivo

The left-back of Maccabi Tel Aviv and the Israeli national teams, both youth and senior, has been chosen to star in an underwear campaign for Fix.

 Haim Revivo and his son Roy, who stars in the FIX underwear campaign, behind the scenes

Women speak more than men, but just how many words more?

Researchers discover large individual differences in talkativeness, adding 'statistical uncertainty' to the findings.

 Women speak more than men, but just how many words more? Illustration.