Men

The AI era of shaving machines: Nano particles to enhance sharpness

Philips’ new premium shavers are ideal for sensitive skin, delivering a razor-close shave without sacrificing comfort or causing irritation.

The new shaving machine by Philips
A man using perfume

From leather to coffee: 10 new men’s fragrances that will transform your holiday

More energy, focus, improved memory and libido — is testosterone therapy worth it?

Does testosterone therapy really improve sexual desire and physical performance?

Lior Raz in the new fashion campaign of Factory 54

Man, here are the perfumes and grooming products you will be happy to receive for the holidays


New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton

Healing the invisible wounds: How ‘A Father is Born’ helps soldiers transition back to family life

Gideon Igra discusses how WIZO’s ‘A Father is Born’ program helps male soldiers overcome mental health challenges and reintegrate into family life.

WIZO

We tested the new men’s perfumes – these are the best

Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?

 Dolce & Gabbana’s Light Blue men’s perfume campaign

Tired of summer sweat? Man, we found the perfect linen shirt

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.

 Replay

New on the shelf – great products worth trying

100% organic cotton feminine hygiene, refreshing summer beer, and quality grooming products for men – here are some items that will upgrade your daily routine.

 L'Oréal Men's Grooming Line

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

Philips launches smart shavers in Israel

The leading grooming brand presents the i9000 series – shavers that adapt themselves to the face structure, beard thickness, and skin condition in real time. Even the cleaning station is smart.

 The series includes three models: i9000, i9000 Prestige, and i9000 Prestige Ultra

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

In summer, it's a different story: 7 men's perfumes that will survive the local heat

No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.

 XERJOFF

You hear, bro? You won’t want to take these pants off

An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.

 Replay

There’s a new bad boy in town — and we made it official

From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.

 John David Washington for Tom Ford