Sunscreen

Both a serum and SPF 50: New serum for Kiehl's

The New York skincare brand Kiehl's is launching an innovative serum in Israel that combines skin treatment with high sun protection, in a light texture and without a heavy or oily feel.

Kiehl's new serum
How much sunscreen do you really need to apply?

A doctor explains: How much sunscreen do you really need to apply?

Protection, tint and glow in one product

Protection, tint and glow in one product

CeraVe

New protection series for summer with SPF50+ and care for sensitive skin


Think you are protected from the sun? Think again

Despite the high awareness of the damage caused by the sun, many still use sunscreen only partially, which leads to continuous exposure and damage to the skin over time.

UVA and UVB rays penetrate the skin and cause damage to collagen and elastin fibers, which are responsible for a youthful and flexible appearance

Neta Alchimister launches the first clear stick in Israel

BYNETA by Neta Alchimister launches the first clear protection stick of its kind in Israel. This week also: Aanti-aging cream, perfumes in cocktail cans, and a 2-in-1 product from L’Oréal.

BYNETA

Sun protection product line

The French dermo-cosmetics brand URIAGE is launching in Israel for summer 2025 the BARIÉSUN series, sun protection products with an emphasis on maintaining optimal protection.

URIAGE

The soul friends who founded an iconic brand in Paris – and now it’s in Israel

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

NYX Professional Makeup

Sunscreen that blurs spots and blemishes

A perfect summer solution without applying makeup: Moisturizer, sunscreen, recovery cream, and coverage that adjusts to skin tone – all in one product.

SUN BARRIER PLUS

Moisturizing cream with SPF 30 protection

With aloe vera, antioxidant vitamins E and C, and vitamin B3. A new moisturizing cream with sun protection.

 Herbalife

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

The creams that will protect you and give you perfect skin

The sun protection creams of 2025 are no longer just a necessity, but a worthy upgrade to your skincare routine. 8 products you need to know before summer

 A woman using sunscreen at the beach

We found you a tiny bikini that will get the whole beach on its feet

A striped polo, deep brown sandals, a lengthening and long-lasting mascara, a tiny animal-print triangle bikini — and three more items we loved this week.

 7 items we loved this week,

Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora