Hasbara
Hasbara explains, but Zionism must sell - opinion
The problem may not be that the world lacks information about the Jews, but rather that the Jewish world has forgotten to inspire loyalty, admiration, participation, and belief.
How Israeli politicians fall into the hasbara trap - opinion
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
Israeli tourists abroad must learn how to share the country's story - opinion
Israel should turn tourism into a national public diplomacy project and collaborate with organizations dedicated to Israeli advocacy and develop a model equipping travelers with tools for engagement.
Israeli public diplomacy struggles to adapt to new social media landscape - opinion
Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.
Gilad Erdan: UN is a lost cause, serves Hamas’s interests
Former Israeli UN envoy Gilad Erdan said the UN will always have an anti-Israel majority and urged Israel to lead a global campaign to halt its funding.
Israel's 2025 budget boosts public diplomacy, transportation with major investments
The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book
IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.
Israel advocacy is an additional Iron Dome for our national security - opinion
We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.
Israel ranked as most destabilizing country according to Global National Brands Index
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
Israel needs a new approach to 'hasbara' - opinion
We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.
40 pro-Israel student leaders visit Jewish state for intense leadership trip
These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.
