Hasbara

Why Israel is winning on the battlefield but losing the global narrative war - opinion

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

Prime Minister Benjamin Netanyahu holds a rare press conference in Jerusalem on September 16, 2025.
Charlie Kirk holds an Israeli flag outside the Cave of the Patriarchs in the West Bank

Editor's Notes: After Charlie Kirk’s warning, Israel bets on Gen Z influencers - comment

Prime Minister Benjamin Netanyahu meets with pro-Israel American influencers at the Israel Consulate of New York.

Inside Israel’s ‘Esther Project’: Justice Dept. filing exposes secret influencer PR campaign

 SCRIBES FINISH writing a Torah scroll.

Parashat Nitzavim: Isaiah on 'hasbara'


André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

JPost sits down with André Lajst.

Explaining Israel's actions in Gaza is pointless - this is why - opinion

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.

Foreign Minister Gideon Sa'ar holds a press conference in Jerusalem, July 16, 2025

Zionists must get up and defeat the ‘silent intifada’ - opinion

Instead of wallowing in self-pity, Zionists should reconceptualize their approach.

PRO-ISRAEL counter-demonstrators gather amid protesters in support of Palestinians on the University of California Los Angeles (UCLA) campus last year. Let’s learn from Zionism and US Jewish history, reframing and transcending, urges the writer.

Hundreds of int'l delegations to visit Israel to combat anti-Israel narratives

The initiative, which will see the inclusion of over 5,000 participants overall, is being led by the Foreign Affairs Ministry and Minister Gideon Sa'ar.

Brazilian delegation arrives in Israel to help fight anti-Israel narratives.

Israel will always be in a never-ending PR battle - opinion

Public diplomacy in Israel has been an issue that no one has known how to handle successfully.

A GIRL holds a hand fan that reads ‘Free Palestine’ during a recent protest in Valletta, Malta.

Yoseph Haddad's lawyers refute gun fired during road rage, claim self-defense, racist assault

According to Israel Police, "a report was received about a brawl between drivers on a road in Jaffa, during which sounds of gunfire were heard—no injuries were reported."

 YOSEPH HADDAD is an Arab-Israeli advocacy activist and CEO of the Together Vouch for Each Other organization.

The narrative, no less than the nukes: Has Israel become a pariah or saved the world? - opinion

Just like at this war’s seven military fronts, the battle over the narrative is one that Israel cannot afford to lose.

NO CONTEXT to Israel’s protection of a small minority: Druze reunite with long-lost relatives near the Syrian border.

Combating hate on campus: US student leaders visit Israel

Students stand where terror struck, listen to the voices of residents, soldiers, survivors of terror and their families, and walk through towns scarred by war.

 Pro-Israel students visit Ancient Shiloh.

Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion

Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”

 Foreign Minister Gideon Sa'ar gives a statement to foreign press at the scene of damage to a mosque in Haifa, June 20, 2025.

WATCH: Humor and hard truths: Tal Raviv Reflects on Gaza war, Judicial Reform, and the day after

Tal will explain why he now feels that, while he can't accept the changes proposed in the reform, he can also no longer wholeheartedly participate in protests against it. 

Tal Raviv in The Jerusalem Post studio.

Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion

The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.

 Israel Day parade, New York City, June 2, 2024.