Hasbara

Just like at this war’s seven military fronts, the battle over the narrative is one that Israel cannot afford to lose.

Students stand where terror struck, listen to the voices of residents, soldiers, survivors of terror and their families, and walk through towns scarred by war.

Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”

Tal will explain why he now feels that, while he can't accept the changes proposed in the reform, he can also no longer wholeheartedly participate in protests against it. 

The totality of the failure of collective American Jewish organizations to get even basic facts about Israel to be spread in the US is astounding. Time for Israel to pay for a PR firm.

South African by birth, Jewish by choice: Israel’s fiercest defenders don’t always wear uniforms. Some wear heels, quote Torah, and fight fire with truth.

Israel should turn tourism into a national public diplomacy project and collaborate with organizations dedicated to Israeli advocacy and develop a model equipping travelers with tools for engagement.

Traditional media is losing its dominance, and the world is rapidly advancing into the age of social networks.

Former Israeli UN envoy Gilad Erdan said the UN will always have an anti-Israel majority and urged Israel to lead a global campaign to halt its funding.

The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.

It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.