Hasbara
Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says
MEDIA AFFAIRS: Gil Hoffman talks to the ‘Post’ about his new book 'The Blood Libel Machine' and Israel’s war for global public opinion.
The problem with Israel’s hasbara is what it refuses to say - opinion
Is Israel fighting the wrong war? - opinion
'War of consciousness': Reservists-Economic's Wilf unveils plan to combat anti-Israel narratives
October 8: The war Israel still has not learned to fight - opinion
If we truly want to prevent the next October 7, perhaps it is time we finally learned how to fight October 8, by building our ecosystem.
Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion
For the past three years, the hasbara space has become a profession built on monetized integrity.
‘Hasbara’ is no magic cure for Israel’s image problems - opinion
The word hasbara suggests that if only we explain things properly, the problems will disappear. But persuasion requires something more: a policy that can be explained and defended.
No Israeli has the right to risk the country’s national security - opinion
The next person who decides that personal conviction entitles him to risk Israel’s strategic interests may inflict damage that no amount of hasbara money can undo.
Israel must repair its strategic triangle with the US and American Jewry - opinion
Every Israeli government must keep one fact firmly in mind: Israel has no great-power ally other than the United States.
Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion
Regardless of who is competing in Israel’s upcoming elections, what must remain a top priority is to keep an eye on which politician intends to do what with the power bestowed upon them.
Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview
"I know exactly what should be done," said Erdan. "I have a comprehensive plan on how we should work there to portray Israel in the right way, [and] how to be on the offensive."
Mazal tov: Israel finally joined the cognitive war - opinion
The failure is not the size of the investment. The failure is treating an existential national-security responsibility as a marketing challenge that can be outsourced.
Taiwan has the playbook Israel needs to win the eighth front - opinion
Taiwan has spent decades fighting disinformation. Israel should adopt its playbook before it loses the eighth front.
Israel's $50 million influence campaign reaches beyond Iran ceasefire - report
As 69% of US adults hold an unfavorable opinion of the Israeli government, Israel has spent an all-time high on hasbara at roughly $730 million, over four times the sum allowed in 2025.
