Consumerism

Israel's food news

A sweet Dutch delegation has finally landed in the country.

Fruit-tella candies
A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover

Haroset and horseradish, Strauss

Food news: New products for the Seder

Passover at Meatman

Meat products for Passover


Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.

Satin pajamas by Femina, NIS 49.90–329.90

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Need help? Five recommended smartphones under NIS 2,000

We’ve gathered five recently launched smartphones under NIS 2,000 that offer excellent specifications and great value for money.

Smartphones in the store

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

The supermarket chain enters the world of delicatessens

The am:pm chain is launching Delicatizi – a new product line that includes fresh pastas, unique cheeses and gourmet pizzas.

am:pm’s delicatessen products

We reviewed 8 smart watch models for you

The timeless analog watches are joined by the smart models, and we bring you eight watches that combine style, health, and technology.

A sporty Chronomat watch by Breitling. Price: NIS 28,200

The ancient family formula that became a dietary supplement

A traditional North African formula made from the desert Artemisia Judaica plant is now in accessible capsules, offering natural digestive and immune support.

Mimi Herbs

Nayax celebrates two decades of cashless innovation

Nayax processes over 3.5 billion transactions a year, across 120 different countries.

Children playing with an unattended machine

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina