Consumerism

Glass-like shine: Maybelline’s new gloss

The best shopping recommendations for religious Israelis.

Glass-like shine meets hydration in Maybelline’s new LIFTER GEL.
A product recall is a warning to act: Check the notice, stop using the item and follow the instructions.

Understanding product recalls: What consumers should do?

A shortage of dairy products at the supermarket.

No cottage cheese or white cheese on shelves four days after production stoppage

One small box, endless human connections.

From the Jerusalem market to the heart of the world: The story of 'box from Jerusalem'


News spring perfumes

Spring, the season that bottles our fantasies. This year escapism is stronger than ever – from bold attempts to return to 1722 in France to perfumes that feel like a new beginning.

New Perfumes

NIS 175 per package: The Histadrut launches consumer initiative for Passover

Ahead of Passover, the Histadrut launches food and cleaning packages at NIS 175, with up to 50% discount, for members only.

The Social Supermarket Package, NIS 175 instead of NIS 354.

Israel’s food news

It is a bit of a rice cake and a lot of a snack. That is more than we asked for.

Energy rice cakes in za’atar and barbecue flavors

A more delicious Passover than ever: All the innovations for the holiday table

From culinary innovations to festive bottles – this is how the upcoming Passover meal will look.

New Products on the Shelf for Passover 2026.

Refresh for Passover: Holiday sets and precise cooking and serving tools

Ahead of the 2026 Passover shopping season – a roundup of products for the holiday, from cooking and serving tools to care sets and bedding.

The roso MONO roaster, 129 NIS instead of 599 NIS.

Matzot, vegetables, and a washing machine: Passover 2026 marks a new era of Israeli consumerism

The pre-Passover shopping season begins, highlighting a key trend: Expensive and complex products, led by electrical appliances, are rapidly moving into food retail chains.

"Consumers are shifting from category-based buying to choosing what’s cheapest, closest, and most convenient."

Brand news: On the connection between lipstick and war

Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.

PUPA Milano

Brand news: Maintaining quality of life in the safe room and in the shelter

From powerful air purifiers and backup batteries to dream catchers for peaceful sleep – all the solutions to stay connected, protected and comfortable even in challenging moments.

A public shelter

A sweet box that is a rescue flight from Dubai, a little different

Indulgence as indulgence should be, and a little more: Dubai-style halva from Achva.

Dubai-style halva, Achva

Passover wallet battle: The most cost-effective supermarket chain ahead of the holiday

A Passover 2026 price survey found gaps of up to 175% in cleaning product prices between retail chains. The cheapest basket was at Rami Levy, Osher Ad and Yohananof, while Tiv Ta’am was the priciest.

Getting Ready for Passover Cleaning?