Consumerism

She calls it Tofu 2.0 and Super Tofu. She’s also pretty right.

Extra Retail is opening 9 new stores of the Naaman and Vardinon brands in strategic locations across the country with an investment of approximately NIS 5 million.

Hamilton Group launches in Israel the Xiaomi TV S Pro Mini LED series for 2026 – with QD-MiniLED screens, high refresh rates, and full Google TV support in Hebrew. Price: Starting at NIS 2,590.

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

The company known for robotic vacuum cleaners is expanding into home entertainment and will launch two series of Google TV screens at the end of February.

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Pink hearts are all you need: The chewing gum that made us fall in love again.

Let the coziness come home: Winter set from Goldy's and Golf & Co.

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.