Ahead of Rosh Hashanah, Ptora is launching a new series of holiday gift baskets that bring a selection of ingredients produced in the Lachish region to the holiday table. The baskets include award-winning olive oils, wines from the Cantina27 series, raw honey, spreads, spices, and additional delicacies selected as part of a culinary curation process that emphasizes the connection between flavors, aromas, and the local character of the raw materials.
According to the company, each product reflects the produce of the farm, which has been operating in the region for over six decades - from the olive groves and vineyards to the beehives and the seasons shaping the yield.
Alongside the culinary content, emphasis was also placed on the design of the gift baskets, which feature elegant packaging, natural materials, handcrafted straw baskets, and serving dishes intended for use even after the holiday. The series includes a variety of baskets in different sizes and compositions designed for private customers, companies, and organizations, along with options for custom branding and overseas shipping.
Vardinon is launching a new home styling collection that combines inspiration from international design trends with high-quality raw materials and a wellness approach that views the home as a space of comfort, calm, and renewal.
The highlight of the collection is the integration of 100% Egyptian cotton bedding as part of the ongoing regular collection - for the first time, and not just in the premium line. The products are crafted in a satin weave with a thread count of 300 threads per inch, offering softness, durability, and high breathability. To mark the launch, the chain is offering club members and new joiners a 40% discount when purchasing two items or more.
The promotion is valid until October 25, 2026, or while stocks last. The collection is available in Vardinon stores nationwide and on the website.
L’Occitane en Provence marked 50 years since its founding and 30 years of activity in Israel, investing approximately NIS 2 million in the launch of a new store in the BIG FASHION Glilot complex and in upgrading its legendary store at Dizengoff Center.
The new store was designed inspired by the landscapes of Provence, combining natural tones, olive wood, and modern-rustic elements. As part of the jubilee celebrations, a museum was set up in the Glilot complex presenting the brand's story over 50 years, alongside a 4-meter-high hot-air balloon display open to the public from August 26–29. Today, the brand operates 13 stores in Israel, an online store, a spa, and B2B activities.
Soltam Launches the CLIPPER Cooking Set Ahead of Rosh Hashanah
Ahead of Rosh Hashanah, Soltam is launching the 8-piece CLIPPER set, offering a functional and space-saving solution for the kitchen. The set includes a pot, frying pan, lids, a detachable universal handle, silicone spoons, and a pot protector, allowing you to cook, fry, bake, and serve using the exact same cookware.
The cookware is made of cast aluminum with a Non-Stick coating, suitable for all stovetops including induction, oven-safe up to 180°C, and dishwasher-safe. The set is available in three colors: Cream, pink, and green.
Launch Price: NIS 350 instead of NIS 699.
Available at Soltam branches and on the brand's website.
From the Field to the Kitchen: Youth at Ayanot Launch a Series of Handcrafted Oils and Flours
The "Tevayanot" initiative of the Ayanot Youth Village is expanding its activities and launching a line of natural food products handcrafted by young men and women. The series includes oils and flours made from sesame, black seed (nigella), coconut, flax, and pumpkin seeds, with some of the flours produced from the byproducts of the oil extraction process.
Among the products: Sesame oil for seasoning and cooking, black seed oil for baked goods and Middle Eastern cuisine, coconut oil for cooking and baking, flaxseed oil for cold use, and pumpkin seed oil for dressing and finishing dishes. Alongside the oils, sesame, coconut, black seed, flax, and pumpkin seed flours are offered, suitable for baking, smoothies, granola, and more.
The project allows the youth to experience the full process - from farming and raw materials to production, product development, packaging, branding, and marketing - thereby connecting agriculture, entrepreneurship, and hands-on work.
Prices: NIS 20–45 .
Available on the "Tevayanot" website.
NISHANE Launches: Thorns Become Roses
The luxury niche perfume brand NISHANE launches Thorns Become Roses, a new fragrance in the Rumi collection, a decade after its original launch. The perfume was inspired by the concept of transformation and the sentence "Through love, thorns become roses," offering a unisex interpretation of the world of roses.
This is a floral-woody-ambery fragrance opening with notes of lychee, raspberry, cardamom, and saffron, continuing to a heart of Turkish rose, violet leaves, and mimosa, and finishing with Amberwood, sandalwood, and patchouli. The perfume comes in a concentration of 35% Extrait de Parfum, granting it presence and long-lasting durability.
Price: NIS 1,150 for 100 ml.
Available: At the Beyond Skin chain and on the company's website.
VERSACE Launches the New Perfume DYLAN BLUSH PINK
International fashion house VERSACE expands its perfume collection and launches Dylan Blush Pink - a soft, sensual women's fragrance from the Floral Gourmand family, combining airy freshness with delicate sweetness.
The scent opens with bergamot and strawberry-apple, moves to a heart of orange blossom, freesia, and marshmallow, and closes with notes of Madagascar vanilla, musk, and tonka bean. The bottle maintains the iconic amphora shape of the Dylan series, this time in a soft pink hue with pink metal details.
Recommended Retail Price: NIS 459 for 100 ml.
Available: At pharm chains, on the Lilit website, and at sales points nationwide.
Laline Launches Ahead of the High Holidays: COCONUT SHORES
Ahead of the Tishrei holidays, Laline launches COCONUT SHORES, a new skincare and atmosphere collection inspired by a relaxing vacation, combining a natural and minimalistic design in sand and wood tones with a soft, subtle coconut scent. The fragrance combines notes of coconut water, vanilla, and peach to create a feeling of sea, sun, and tranquility.
The collection includes a wide range of body care, bath, and lifestyle products, including body and hand creams, souffle cream, body scrub, shower gel, mousse soap, body oil, body mist, bath salts, and more. The products are enriched with ingredients such as shea butter, jojoba, macadamia, avocado oils, and aloe vera.
Alongside the collection, Laline offers a variety of holiday gift sets, including a hand and body cream set for NIS 89.90, an indulgent set for NIS 229.90, and a deluxe set for NIS 299.90. Product prices start at NIS 24.90.
Available: At 148 Laline branches nationwide and on the company's website.
TruffLuv launches its Argan-Truffle series in Israel - a professional salt-free and sulfate-free care line combining Moroccan argan oil and black truffle extract for nourishment, moisture, softness, and natural shine. The series suits all hair types and includes shampoo, masks, argan oil, and styling creams for normal and curly hair.
Prices: NIS 99–139.
PUPA MILANO Launches a New Foundation with a Natural Soft-Matte Finish
Italian makeup brand PUPA MILANO expands its Wonder Me line and launches WONDER ME MATTE FOUNDATION - a foundation with a natural soft-matte finish that gives the skin an even, smooth, and fresh appearance while maintaining a comfortable feel throughout the day.
The foundation offers buildable coverage, from light to medium-high, alongside long wear and a lightweight "second skin" texture. The formula includes hyaluronic acid, Air Matte Powders technology, and the VITA D-LIGHT component, which help achieve a blurred and uniform skin appearance. The product is vegan and talc-free.
Recommended Retail Price: NIS 119. Available at PUPA points of sale in Super-Pharm, on the Lilit Cosmetics website, and on the Super-Pharm website.
Moroccanoil®, the global leader in oil-infused beauty, launches four hair care gift sets ahead of the holidays, coming in a branded cosmetic bag that makes for an indulgent and practical gift. The sets are tailored to different hair types and needs: Repair, Volume, Hydration, and Frizz Control.
Each set includes a shampoo, conditioner, and two complementary care products, such as a treatment oil, mask, mist, or styling product, depending on the series. This allows customers to choose a set suited to their personal care routine and hair condition.
Recommended Price: NIS 205 per set instead of NIS 314 - a 35% discount, while stocks last.
Moroccanoil® products are available at professional salons, authorized stores and online.
Global Trend Clickeez Arrives in Israel Ahead of Back-to-School
Palphot exclusively launches Clickeez in Israel, a new collectible brand combining the world of collectible characters, fidget toys, and the mechanical keyboard trend taking over social media and gaming communities worldwide. The launch comes ahead of the back-to-school season and the holidays, after the product became a massive hit among kids on social media and TikTok.
Clickeez characters are designed in a Kawaii style and feature a unique click mechanism simulating a mechanical keyboard key. Each press produces a "click" sensation associated with the gaming world and the ASMR trend, so the characters serve as both collectible items and sensory toys. Additionally, the figures can be connected to one another and attached to bags, pencil cases, keychains, and other accessories.
The series includes dozens of characters to collect, alongside rare limited-edition figures, encouraging collecting, trading, and creating custom combinations among friends.
Among the products launching in Israel: A customizable "Keyboard" set including 15 interchangeable characters (NIS 139.90), a Fidget Cube with six "click" switches (NIS 59.90), a double pack of characters with a base and switch (NIS 24.90), and a 5-pack set to expand the collection (NIS 39.90).
Available: At toy store chains, select retail shops, and Palphot points of sale nationwide.
EcoSupp Offers for Rosh Hashanah: The Daily Defence Box for Everyday Health Support
Ahead of Rosh Hashanah, EcoSupp is launching the Daily Defence set, designed as a gift for family, hosts, or personal pampering. The box includes three dietary supplements meant to integrate into the daily routine: BASE IT - an 8-strain probiotic supporting the digestive system and microbiome balance; Liposomal Vitamin C in orange flavor, utilizing technology meant to enhance absorption; and plant-based Liposomal Vitamin D3 in lemon-lime flavor.
The set is offered at a price of NIS 409.70 instead of NIS 469.70, after a NIS 20 discount on each of the products. Prices are subject to change; check the company's website for updates.
Available: On the EcoSupp website and via home delivery to most parts of the country.
Playing with Food: A New Game Collection from Hakubia Games and The Purple Cow
Hakubia Games and The Purple Cow launch a new culinary game collection for the whole family, combining food, humor, strategy, and critical thinking skills.
Among the games: Mega Burger - a game where players build the tallest and most stable burger tower; Pizza Rummy - a fast-paced game of creating combinations from pizza toppings; and Sushi Plus - a game combining math practice, focus, and hand-eye coordination in two game modes.
Alongside these, Hakubia Games is also launching Grandma Haya, a humorous card game centered around an auction of inherited items.
Prices: NIS 85–99.90, depending on the game.
Available: At book and toy shops and retail chains nationwide.
SOAD Launches a New Formula for Fabric Softeners
Israeli laundry brand SOAD launches a new and improved formula for its concentrated fabric softener series, offering enhanced softness and a powerful long-lasting scent, even in short cycles and low temperatures.
The series includes three fragrances: Fresh Sky with a fresh and clean scent, Wild Rose with a rose scent, and Sensitive Skin, specially developed for sensitive skin and suitable for baby clothes, featuring a hypoallergenic fragrance. The bottles are made from 100% recycled plastic, excluding the cap and sleeve.
Recommended Price: NIS 14.90 for 850 ml.
Available at retail and pharm chains nationwide.
The World’s Smallest Vegetable Arrives in Israel: Tiv Taam Exclusively Launches Wanna Greens
Tiv Taam exclusively launches Wanna Greens, a fresh superfood vegetable of the Wolffia species (watermeal), grown in Israel using advanced agricultural technology. The vegetable is ready to eat straight from the package - no washing, cutting, or prep required - and features a mild flavor and crunchy texture, perfect for salads, sandwiches, smoothies, pastas, and more.
The product is sold exclusively across 46 Tiv Taam branches nationwide at a price of NIS 13.90 for a 50g package. This is the first product from Israeli agritech company GreenOnyx to reach the mass market.
Redefine Meat Launches the Next Generation of Redefine Flank Steak
Redefine Meat launches the next generation of its Redefine Flank Steak, featuring an improved recipe that offers a juicier, meatier texture, a rich and balanced flavor, and an eating experience mimicking steak - without animal products. The new product contains 25 grams of protein and 4.4 grams of dietary fiber per 100 grams, and can be quickly prepared in a pan, on the grill, or in the oven. Additionally, the new packaging contains 66% less plastic. The steak is available at select chains including Victory, Yochananof, Hazi Hinam, Nitzat Haduvdevan, and Vegan Stores, as well as on Wolt Market.
Recommended Retail Price: NIS 41.90.
Ben & Jerry's Brings Back Chubby Hubby - The Fan-Favorite Flavor
Ben & Jerry’s Israel brings Chubby Hubby back to the freezers, one of the brand's iconic flavors, after winning the majority of votes in a campaign where the public chose which classic flavor to bring back.
The flavor combines vanilla ice cream with peanut butter-coated pretzel chunks and chocolate fudge, alongside peanut butter and chocolate swirls - a combination of sweet, salty, crunchy, and creamy. Chubby Hubby is available across all marketing chains and at Ben & Jerry's ice cream parlors in Be'er Tuviya and Yavne.
500 ml, Kosher Dairy, Recommended Price: NIS 24.90.
Recanati Winery Expands Its Wine Collection with Two Wines Expressing Israeli Terroir
Recanati Petite Sirah Jezreel Valley from the Single Vineyard series - an intensely colored wine featuring aromas of purple and black blueberries, Mediterranean spice, and walnuts, priced at NIS 119.
And Recanati Chardonnay Galilee Vineyards, characterized by citrus and stone fruit aromas alongside subtle oak touches, priced at NIS 69.
The wines are crafted with an emphasis on terroir, climate conditions, soil, and variety, aiming to create elegant, complex, and gastronomic wines. Available at fine wine shops.
Jezreel Valley Winery Launches the Nahalal Gift Box for Rosh Hashanah
Ahead of Rosh Hashanah, Jezreel Valley Winery is launching the Nahalal Gift Box, featuring Nahalal White 2025 and Nahalal Red 2025 - two wines from the new vintage crafted in Israeli and Mediterranean style.
Nahalal White 2025 is a blend of Sauvignon Blanc and Gewürztraminer, a dry, fresh, and aromatic wine, while Nahalal Red 2025, composed of Argaman, Carignan, and Syrah, offers aromas of wild berries, plum, and herbs with a medium to full body. The red wine aged for about ten months in French oak barrels.
Alongside the new vintage, the series labels feature refreshed designs inspired by the landscapes of the Jezreel Valley and local agriculture. The set is available at specialized wine shops, restaurants, and at the winery's visitor center.
Price: NIS 179.
