Eshkar, the headscarf brand that has become a home for women who love fashion, color, and style in recent years, is expanding into the clothing world for the first time.
Ahead of the upcoming Tishrei holidays, the brand launched a new modest fashion collection, offering a complete holiday look.
The move was born out of the natural connection between the world of headscarves and fashion. At Eshkar, a headscarf is seen as much more than a head covering – it is an integral part of the look and a way for every woman to express herself.
Based on their acquaintance with the customer base, the brand launched a clothing collection that combines modesty, style, variety, and attention to detail, allowing women to create a complete outfit combining clothing and accessories.
Alongside the clothing collection, Eshkar is also launching a wide collection of holiday headscarves, including scarves, bandanas, headbands for partial coverings, and hairbands, allowing customers to complete and vary their look according to the occasion and personal style.
The collections are available on the Eshkar website and at the brand's new store at 3 Hahistadrut Street, Petah Tikva.
SEAMANTIKA is an international skincare brand that combines advanced cosmetic science, active ingredients, and targeted formulas to provide effective and accessible solutions for various skin needs.
The brand offers a complete skincare routine including cleansing products, peels, masks, serums, day and night creams, anti-aging, hydration, and care products for the body and eye area.
The eye area is one of SEAMANTIKA's specialties, featuring dedicated products for puffiness, fine lines, and a tired look. Among them is Puffiness Away, the brand's flagship product, which combines EYELISS™ technology with collagen and elastin, designed to give the eye area a smoother, fresher, and firmer appearance.
Additional technologies and ingredients include BEAUTIFEYE™, hyaluronic acid, vitamins, and botanical extracts.
The brand belongs to the "Masstige" category, offering a combination of quality and technology associated with the premium world at more accessible prices. SEAMANTIKA products are developed without SLS/SLES, parabens, and petrolatum, and are currently marketed in over 20 countries worldwide.
In Israel, the brand is undergoing expansion and is already sold in more than 100 private pharmacies and health food stores across the country.
Arkia launches a direct route to Manila
Arkia is expanding its operations in the Far East and launching a direct flight route to Manila, the capital of the Philippines, starting January 3, 2027.
Flights will operate once a week, on Sundays from Tel Aviv, with a duration of approximately 11 hours. The route will run from January to April using a wide-body Airbus A330 aircraft.
The flights will offer Economy Class with 268 seats and Business Class with 19 lie-flat seats, expanded luggage allowance, chef meals, and premium service. Ticket prices will start at $750 one-way for Economy and $1,800 one-way for Business Class.
Manila joins Arkia’s Far East destinations, which include Bangkok, Phuket, Hanoi, and Tokyo.
Manila also serves as a major gateway to the Philippine islands and the country's nature and resort destinations.
MIMI LUZON launches a new gold cream
MIMI LUZON launches the 24K Pure Gold Cream with ExoGold™ in Israel and worldwide – an innovative treatment cream combining plant-derived exosomes, a complex of seven peptides, and 24-karat pure gold.
The formula is designed to provide the skin with moisture, softness, and radiance from the very first use, and to improve texture, evenness, firmness, and vitality over time.
The cream was developed over three years and brings MIMI LUZON's clinical experience, accumulated over more than 35 years, into the home skincare routine.
Price: NIS 549 for 50 ml. Available on the MIMI LUZON website and at Super-Pharm branches.
Armando kosher wines from Argentina arrive in Israel
Importer Xspirits has launched a series of kosher wines in Israel from the Armando family boutique winery from Mendoza, Argentina, which has been producing wines since 1988.
The series focuses on the Malbec variety and includes Classic Malbec 2023 – a fruity and fresh wine priced at NIS 55; Reserve Malbec 2023 – aged for six months in French oak barrels, priced at NIS 85; and Legacy Malbec 2022 – the flagship wine aged for 12 months in oak barrels, priced at NIS 99.
Available at wine and alcohol shops nationwide.
Michael Kors launches the ESCAPE COLLECTION
Michael Kors launches a new fragrance collection inspired by freedom, travel, and unforgettable moments.
The series includes two fragrances: Violet Sunset for women – floral, fruity, and musky; and Green Infinity for men – a woody, citrusy, and fresh scent inspired by the Mediterranean.
Price: NIS 369 for 100 ml. Available on the Lilit Cosmetics website, pharm chains, perfumeries, and select pharmacies.
Giorgio Armani launches a new men's fragrance for the first time in 20 years – I WILL, expressing willpower, self-confidence, and determination.
The scent combines Italian bergamot, lavender, and violet leaves in the top notes, Madagascar vanilla, leather, and wood notes in the heart, alongside Indonesian and Guatemalan patchouli in the base.
The perfume was developed over four years using 4D Performance technology to enhance intensity and longevity.
The launch campaign is led by British actor Jonathan Bailey and directed by Todd Field.
The bottle features modern lines combining matte black and clear glass, and all perfume sizes are refillable as part of the brand's commitment to sustainability.
Price: NIS 510 for 100 ml.
Available at pharm chains, Mashbir, April, Terminal X, and select perfumeries.
SABON launches Minty Spark Yuzu
Skincare chain SABON launches Minty Spark Yuzu, a refreshing limited-edition collection combining scents of yuzu, mint, and rosemary with Aqua Mint, offering a cooling, moisturizing, and refreshing feel.
The collection includes a body hydrating gel, body scrub, and shower oil.
The hydrating gel is enriched with aloe vera, prickly pear, and Dead Sea minerals; the scrub leaves the skin smooth and soft; and the shower oil combines four natural oils to nourish and maintain skin softness.
The collection is available in SABON stores and on the GOLF&CO website, priced between NIS 17.90–99.90.
PUPA Milano launches a solid lip oil
PUPA Milano launches the PLEASURE LIP OIL STYLO – a solid lip oil that melts on contact with the lips, providing hydration, nourishment, and shine in a natural, sheer tint.
The formula contains 95% ingredients of natural origin, including rosehip, jojoba, and hazelnut oils, along with cocoa butter.
The series includes 6 shades with watermelon, melon, and blueberry scents.
Price: NIS 89. Available at Super-Pharm, on the Lilit Cosmetics website, and at Super-Pharm Online.
NYX Professional Makeup expands its WONDER series and launches two new products to create a smooth, natural, and long-lasting base:
Wonder Foundation with a lightweight texture, buildable coverage, and a natural matte finish that lasts up to 24 hours in 14 shades; and Wonder Snatch Loose Powder, which sets makeup for up to 16 hours and gives a natural airbrush effect.
The powder is enriched with green tea and peptides, talc-free, silica-free, and available in 4 shades.
Prices: Foundation – NIS 75, Powder – NIS 50.
Available at pharm and retail chains nationwide.
Winnie the Pooh arrives at Super-Pharm
In honor of Winnie the Pooh's 100th anniversary, Super-Pharm launches a limited-edition Life product collection featuring designs of Pooh, Piglet, Eeyore, and Tigger.
The collection includes a variety of daily and travel accessories, such as toiletry bags, luggage organizers, neck pillows, luggage tags, travel bottles, eye masks, and more.
The collection will be available starting September at Super-Pharm branches and online. Between September 2–23, shoppers can enjoy a promotion of 50% off the second item.
Prices: NIS 12.90–65.90 .
Starting the new year with a taste of coffee: Nespresso
Ahead of the Tishrei holidays, Nespresso offers a variety of gifts for coffee lovers, including coffee sets and accessories, alongside the option to build a personalized gift and add festive packaging and greeting cards.
In addition to the holiday gifts, Nespresso is launching a new Apple Crisp flavored blend for Vertuo machines and bringing back the limited-edition Pumpkin Spice and Maple Pecan – all inspired by autumn flavors.
Holiday gifts and products are available at Nespresso boutiques nationwide, on the website, and through customer service.
Additionally, Nespresso expanded its operations in Eilat with a new pop-up at the Azrieli Mall Hayam, located in the hotel and tourism district.
The pop-up offers a selection of coffee blends, machines, and accessories, alongside a capsule recycling station, and will operate throughout the summer and holiday months.
Nespresso holiday gifts and products can be obtained at boutiques nationwide, at the Eilat pop-up, on the website, and through customer service.
Soltam launches an upgraded pasta pot ahead of Rosh Hashanah
Ahead of the hosting season, Soltam launches a new version of its pasta pot featuring a built-in straining system in the lid, allowing cooking water to be poured directly from the pot without needing a colander or removing the lid.
The pot also includes ergonomic handles with a locking mechanism and a dedicated pasta spoon.
The pot is made of cast aluminum with a non-stick coating, suitable for all stovetops including induction, oven-safe up to 180 degrees Celsius, and dishwasher-safe. It comes in a 5-liter capacity and three colors: Red, light green, and white.
Launch price: NIS 315 instead of NIS 629.
Available at Soltam branches and on the brand's website.
Gali chain launches premium scented candles by ANTONIO VERO
Gali chain expands its home fragrance category and launches a collection of premium scented candles by ANTONIO VERO.
The candles are made from natural soy wax, contain 15% natural oils, and offer up to approximately 50 hours of burn time.
They come in designed glass containers in smoky purple and amber brown shades with a natural wood lid, serving as a decorative home item as well.
Price: NIS 79.90. For the holiday, with a purchase of NIS 250 worth of store products, a candle can be purchased for NIS 29.90. Available at Gali branches nationwide.
Intuition launches a special edition women's razor featuring a colorful illustrated design in pinkish tones with a rabbit illustration.
The razor features 4 blades and a flexible head, alongside built-in solid soap enriched with shea butter, allowing shaving without the need for gel or shaving foam.
An ergonomic handle provides a comfortable grip and good control. This is a limited summer edition.
Price: NIS 31.90.
Available at leading pharm chains nationwide.
ASICS launches the NOVABLAST™ 6
ASICS launched the NOVABLAST™ 6, the new generation of its running shoe series designed for daily training.
The new model combines lightness, cushioning, and a bouncy feel, thanks to FF TURBO™ SQUARED and FF BLAST™ MAX technologies, which provide enhanced energy return and comfort during runs.
Additionally, the shoe features engineered mesh to improve breathability and fit, as well as ASICSGRIP™ rubber for better traction.
The model is sold at ASICS branches in Tel Aviv Port, TLV Mall, and Grand Canyon Haifa, as well as on Original's website.
Price: NIS 699.90.
Ahead of Yom Kippur, Teva Naot offers a variety of vegan models free of animal-derived materials, suitable for holiday traditions while combining comfort and anatomical support.
Models include: Shahar Vegan – the iconic model in a vegan version (NIS 469); the new Miami Vegan, a comfortable knitted model (NIS 449); and the knitted Kavia (NIS 470).
All models are handcrafted at the Teva Naot factory in Kibbutz Neot Mordechai and are offered in a variety of colors.
Available at about 50 Teva Naot stores and approximately 150 authorized points of sale nationwide.
"No Longer Afraid of Fears": A home CBT kit for parents and children
Liat Omrad-Zorea, psychologist (MA), organizational consultant, and CBT therapist, launches "No Longer Afraid of Fears" – a home activity kit designed for parents and children to jointly cope with fears, anxiety, and uncertainty.
The kit is based on the principles of the CBT (Cognitive Behavioral Therapy) method and offers a structured process that helps the child understand the fear, name it, and face it gradually instead of avoiding it.
It includes a joint workbook for the parent and child and a guide for parents, featuring tools for emotional dialogue, validating fear, and boosting feelings of security and capability.
Through small, gradual tasks, the child experiences "small victories" against fear and learns to transition from feeling helpless to taking action.
At the same time, parents receive tools on how to mediate emotions, respond during emotional overload, and guide the child to cope without amplifying anxiety.
The kit is suitable for a wide range of fears and challenges, from fear of the dark and social situations to dealing with changes, uncertainty, and stressful situations.
It was developed following requests from parents who wanted to continue using professional tools at home after the professional edition of the kit was implemented in clinics and schools.
Goldstar brings back WILD in a limited edition
Following high demand, Goldstar is re-launching WILD in a special limited edition, five years after the launch of WILD BATCH.
The beer undergoes a unique brewing process involving double key ingredients and brewing in a horizontal tank, creating richer and deeper flavors with 6.3% alcohol.
Recommended price: NIS 33 for a 6-pack.
Available at alcohol stores and select supermarket chains nationwide.
Touch launches a new line of spray cleaners ahead of the holidays under the concept "A little Touch for a perfect holiday," designed to ease house cleaning and enable focused, convenient cleaning.
The series includes sprays for cleaning and polishing, stovetop cleaning, general cleaning with added vinegar, scented bleach, and a multi-purpose liquid with a Fantasy fragrance.
Prices: NIS 14.90–17.90 for a 1-liter product.
KingStore upgrades and expands
The KingStore supermarket chain has completed an upgrade of its Rosh Ha'ayin branch with an investment of NIS 10m., turning it into the chain's flagship branch.
Spanning approximately 6,500 square meters, the branch offers a wide variety of food and home products alongside a selection of Arab and Middle Eastern cuisine products, including spices, pastries, delicacies, and dairy products.
As part of the renewal, a new concept was also implemented in the branch, including an updated design, smart carts, and an advanced shopping experience.
This concept is expected to be introduced to new branches the chain plans to open over the next two years.
