Skincare
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
A regenerative serum with exosomes for a daily anti-aging routine
New anti-aging series: Vitamin C, retinol and peptides in lightweight textures for daily use
Brand news
Brand news: The woman who created a revolution and walking toward success
Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.
La Roche-Posay launches: Transparent patches that make pimples disappear
The new patches offer an immediate, discreet, and easy-to-use solution, suitable for teenagers and adults with acne-prone skin or skin sensitive to localized blemishes.
Kariot in two surprising flavors and a new sparkling gloss – the hot shopping recommendations
New on the shelf: Kariot with two new flavors, Max Brenner enriched with protein, a design-focused SodaStream, skincare products and pistachio chocolate, and more.
Get ready to fall in love: The design house L'OBJET from New York has landed in Israel
Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.
Serum and cream for a healthy-looking face
The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.
New fragrance and grooming line for men from the french brand
The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.
The mistake we all make in winter – which worsens skin dryness
The drop in humidity damages the skin barrier, increases dryness and flaking – but with the right adjustments to your skincare routine, you can prevent damage and maintain balanced, healthy skin.
It’s not a home – it’s an experience: The collection that makes winter perfect
Blankets, slippers, and scents of patchouli and vanilla – Lalin’s new collection, the NIS 15 product that turns your shower into a home spa, and more new products.
The brand expands and launches a baby care product line
After years of specializing in textiles, the baby brand TAKE ME HOME by Elinor Koffler presents six gentle and healthy skincare products for sensitive skin.
Brand news: The brand that returned to Israel, and the chain celebrating 11
The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.
