Lifestyle

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
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The Korean device that conquered Instagram – and Hailey Bieber’s face too

"Popularity does not belong only to the biggest fields, the richest leagues, or the most familiar rules."

The sports that look unusual until the crowd arrives

Lee Petra Grebenau.

Designer Lee Grebenau conquers New York with an 18th-century tribute


From ancient vines to modern terroir: Introducing one of the world’s most exciting wine regions

The Israeli Wine Producers Association (IWPA) represents nearly 40 wineries, promoting and introducing Israel’s world-class wines to U.S. consumers.

The Israeli Wine Producers Association (IWPA) represents nearly 40 wineries nationwide, uniting boutique estates and leading producers under one banner to educate, promote, and introduce U.S. consumers to Israel’s world-class wines.

European chic in the heart of Agripas: New boutique hotel opens in central Jerusalem

JROSE boutique hotel opened in central Jerusalem near Mahane Yehuda Market, offering a young, dynamic stay with easy transport and a local food, culture, and nightlife vibe. Rooms from NIS 410.

Patio – JROSE Hotel Jerusalem.

Open skies: How the skylight became the new luxury element in designed homes

Natural light, height, and precise design make skylights key in homes and apartments, turning them from a simple feature into a luxury element when properly planned.

Project courtesy of Buchhalter Studio for Architecture and Interior Design.

Not just boots: UGG changes direction with a new men’s collection

Central Cee and Su Yiming lead UGG’s new campaign. The Otzo Clog model and the Lowmel sneakers redefine men’s comfort and style – and this time, it’s not only about the classic boot everyone knows.

UGGMINIMEL for Original's.

Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.

Dress, & Other Stories, Price: NIS 455.

The scenery alone is worth the trip: I found a European atmosphere inside Israel

From a winery with a view of an ancient fortress to a ceramics studio in a renovated chicken coop. 24 hours in the Beit She’an Valley: Earth, wind, history, present, future, and a perfect view.

Glamping.

South in the Heart returns: Where to explore, eat, and see stunning blooms

The Darom Adom festival, now South in the Heart, returns with traditional activities, optimism, and hope. Come support a region that has become a symbol of resilience.

Red anemones from Shokeda Forest.

Raising a truly alive human being

Lado Okhotnikov, entrepreneur and founder of the holistic medtech platform, shares his thoughts on how to nurture mindfulness in children and develop their critical thinking skills.

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How women commonly incorporate Shilajit into wellness schedules

“Women are incorporating shilajit into their wellness schedules in really practical ways that actually work.”

Disneyland Paris’ new move: A new world with a €2B investment

The Frozen area will open in March 2026 as part of Disneyland Paris’ unprecedented expansion, featuring new Pixar and Marvel worlds, and later The Lion King.

Disneyland Paris.