Lifestyle
‘Ad 120’ – From an assisted living network to a network of luxury longevity residential complexes
How to balance your digital and real life to stay sane
One account, plenty of ways to follow the action
The perfect summer evening escape: Mateh Yehuda’s wineries and views
The perfect balance: When modern kitchen meets rustic style
A new project in Nahalal presents a unique kitchen that combines clean lines with rustic warmth, using natural materials, soft tones, and meticulous planning of every detail.
No longer just for the wealthy: Private pools are taking over homes in Israel
Ahead of Shavuot and the Israeli summer, more families are upgrading their yards with private pools. What drives this trend, and how technology and architecture are changing the rules of living.
A new standard of hospitality
Once small and marginal – today the most invested space in the home
A mix of design, technology, and comfort is turning the bathroom into a central space in Israeli homes, with trends like nature-inspired materials, large showers, and smart solutions.
F ZEEN KEFALONIA: A sanctuary for the self on Ionian Sea
Body, mind, and spirit converge: Arrive as a guest, and depart having found your way, back to yourself
Revolution at 30,000 feet: Airline launches sleeping pods in economy class
Air New Zealand introduces economy sleeping pods on ultra-long-haul flights, offering passengers four hours of rest for an extra fee, targeting travelers who cannot afford business class.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning
Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
The sports that look unusual until the crowd arrives
Some sports feel niche until you look closely. Darts, snooker, kabaddi, and others attract huge audiences because they reward tension and ritual.