Lego

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
Shoppers pick groceries at the Shufersal Deal supermarket in Katzrin, Golan Heights.

LEGO next to Cornflakes: Shufersal enters the toy market - is it really worth the price?

A still from an Iranian propaganda channel "Explosive Media" creates Lego AI propaganda video showing a shadowy figure causing senator Lindsey Graham's fatal heart attack, July 12, 2026.

Iran-backed Lego AI propaganda channel claims regime behind Graham's death, threatens Laura Loomer

Joint FIFA and LEGO event for the 2026 FIFA World Cup in Kiryat Ata.

Joint FIFA-LEGO childrens' event in Kiryat Ata brings 2026 World Cup experience to Israel


International LEGO experience lands in Beersheba

At a festive event at Ofer Grand Mall, the tenth official LEGO brand store in Israel was launched.

The international LEGO brand launches a concept store in Beersheba

A new LEGO store opens at Ofer Grand Canyon Beersheba

TOR GROUP is opening this week the 10th official LEGO® STORE in Israel at Ofer Grand Canyon, Beersheba.

The new LEGO store at Ofer Grand Canyon, Beersheba

YouTube bans pro-Iran 'Explosive Media' AI animation channel

Explosive Media had initially been suspended on March 27, with US media outlets reporting on Wednesday that the group's account had been removed from Instagram.

A screenshot from an AI-generated Iranian video mocking US President Donald Trump, represented as a LEGO minifigure.

'The regime is a customer': BBC interviews activist behind pro-Iran Lego propaganda videos

A creator behind viral Lego-style pro-Iran videos told BBC that Tehran is a client, while spreading false claims about the US, Israel, and war events.

IRGC propaganda showing officers planning missile launches towards Tel Aviv, created using Lego, March 10, 2026.

A Lego on the seder plate: Temple Israel calls for new ritual object after attack

“This Passover, we’re adding something new to our Seder plates: a single Lego block,” Temple Israel wrote in a post on Facebook.

Rabbi Josh Bennett of Temple Israel in Detroit holds Lego blocks, urging families to add the children’s toy to their Seder plates in the wake of a recent attack on the synagogue.

WATCH: IRGC-linked media shares propaganda video using Lego, blaming Israel-US for Minab school

Iran’s Revayat-e Fath institute's propaganda video uses Lego models to blame Israel and the US for the Minab strike and shows "retaliatory" attacks on Cyprus, the UAE, Saudi Arabia, Bahrain, and Iraq.

IRGC propaganda showing officers planning missile launches towards Tel Aviv, created using Lego, March 10, 2026.

A million blocks, dozens of animals: Midbarium’s new attraction

Dozens of giant animal installations made from 2 million blocks have arrived at Midbarium in Beersheba in a spectacular exhibition with creativity, imagination, and family fun.

LEGO Exhibition at Midbarium Beersheba.

A design happening: Mass activity in malls during Passover intermediate days

Passover intermediate days allow for many activities – and some of them also relate to the field of design.

 LEGO Festival

Davidai claims LEGO labelled 'Bring Them Home Now' figure a political symbol

Davidai asked that the LEGO figure have a black t-shirt with the yellow ribbon representing the hostages and the words 'bring them home' on it, the manager refused.

Israeli professor Shai Davidai outside of Columbia University, April 22, 2024.

Lego certified store opens in Sha'ar Hatzafon Mall

Tor Group opens first certified store in northern Israel at Sha'ar Hatzafon Mall, featuring exclusive models and a creative center for imagination and building.

 Lego’s certified store