Lego

International LEGO experience lands in Beersheba

At a festive event at Ofer Grand Mall, the tenth official LEGO brand store in Israel was launched.

The international LEGO brand launches a concept store in Beersheba
The new LEGO store at Ofer Grand Canyon, Beersheba

A new LEGO store opens at Ofer Grand Canyon Beersheba

A screenshot from an AI-generated Iranian video mocking US President Donald Trump, represented as a LEGO minifigure.

YouTube bans pro-Iran 'Explosive Media' AI animation channel

IRGC propaganda showing officers planning missile launches towards Tel Aviv, created using Lego, March 10, 2026.

'The regime is a customer': BBC interviews activist behind pro-Iran Lego propaganda videos


A Lego on the seder plate: Temple Israel calls for new ritual object after attack

“This Passover, we’re adding something new to our Seder plates: a single Lego block,” Temple Israel wrote in a post on Facebook.

Rabbi Josh Bennett of Temple Israel in Detroit holds Lego blocks, urging families to add the children’s toy to their Seder plates in the wake of a recent attack on the synagogue.

WATCH: IRGC-linked media shares propaganda video using Lego, blaming Israel-US for Minab school

Iran’s Revayat-e Fath institute's propaganda video uses Lego models to blame Israel and the US for the Minab strike and shows "retaliatory" attacks on Cyprus, the UAE, Saudi Arabia, Bahrain, and Iraq.

IRGC propaganda showing officers planning missile launches towards Tel Aviv, created using Lego, March 10, 2026.

A million blocks, dozens of animals: Midbarium’s new attraction

Dozens of giant animal installations made from 2 million blocks have arrived at Midbarium in Beersheba in a spectacular exhibition with creativity, imagination, and family fun.

LEGO Exhibition at Midbarium Beersheba.

A design happening: Mass activity in malls during Passover intermediate days

Passover intermediate days allow for many activities – and some of them also relate to the field of design.

 LEGO Festival

Davidai claims LEGO labelled 'Bring Them Home Now' figure a political symbol

Davidai asked that the LEGO figure have a black t-shirt with the yellow ribbon representing the hostages and the words 'bring them home' on it, the manager refused.

Israeli professor Shai Davidai outside of Columbia University, April 22, 2024.

Lego certified store opens in Sha'ar Hatzafon Mall

Tor Group opens first certified store in northern Israel at Sha'ar Hatzafon Mall, featuring exclusive models and a creative center for imagination and building.

 Lego’s certified store

LEGO unveils bricks made from real meteorite dust in unique collaboration

In partnership with the European Space Agency, LEGO has created unique bricks from real meteorite dust, now on display in select stores until September 20.


Olympic athletes receive LEGO figures in their likeness

Athletes and coaches of the Olympic delegation to Paris received LEGO figures of themselves as part of a solidarity day at Wingate.


Passover 2024: Activities to do throughout Israel

There’s no shortage of fun, enlightening, and compelling activities and shows being offered up and down the country this Passover.

 THE SPONGEBOB SquarePants extravaganza at Dizengoff Center.

100 years of history: KSP presents Disney LEGO set for collectors

Celebrate Disney's Centenary with KSP's Exclusive LEGO Set, Featuring Walt Disney's Iconic Characters and a Nostalgic Camera Build.