Glasses
Optica Halperin reopens the branch damaged in the war and 3 others alongside it
The chain launches an expansion wave with four locations simultaneously: New branches in Tel Aviv, Jerusalem, and Rishon Lezion, alongside the return to activity of the branch in Rehovot.
Brand news: Glasses with diamonds and eat your heart out
Apple leak: Tim cook’s future smart glasses and what they will look like
Brand news: The influencers reveal the secret and the new scandal
Meta’s ‘Celeste’ smart glasses: Do you need them, are they worth it for the price?
Although it's not yet clear who will need them, reports suggest these glasses will offer weather updates, real-time translations, and respond to hand gestures via a wrist strap.
The athlete’s path: Oakley expands is eyewear collection
Leading sports and fashion brand Oakley launches the ENIGMA series—eyeglasses that become a fashion statement with the brand’s elite athletes Kylian Mbappé, Damian Lillard, and Diamond DeShields.
Digital vision revolution: Technologies reshaping the game
Lenses designed for screen work, sharper displays, eco-friendly materials, and glasses weighing only about 70 grams – what are the leading innovations in the field of optics?
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
The new deals and items for the home
Winter deals on coffee machines, juicers, and Italian designer eyewear: Exclusive promotions and launch discounts.
A design eye: The eyewear store unlike any other
The Ir Yamim Mall at Poleg Interchange hosts leading brands and flagship stores. Among is the eyewear boutique of the You & Eye chain, designed with a unique and unconventional concept.
Going on a ski vacation? Sunglasses manufacturer with a new collection
SHALDAG EYEWEAR Group, the official distributor of Bolle sunglasses in Israel, presents its 2025 winter ski season sunglasses collection for both women and men.
Brand news: Personalized jewelry and women's glasses
Nostalgic beauty renewal, the story of perfumes, women's-only glasses, personalized jewelry engravings, products for dry skin, facial rejuvenation, dishes to scream for joy, and more.
Trending eyewear styles: What influencers will be wearing next
From the prestigious HENRY JULLIEN to the iconic MOSCOT, this season’s eyewear is turning frames into fashion statements.
Improving performance: How to deal with ADHD
ADHD affects concentration in children and adults. SPARKLES are glasses that improve attention through lens stimuli.
