Glasses
Style at every angle with ZEELOOL’s Black Friday event redefines everyday eyewear
Seeing intelligence: Meta launches the next generation of AI glasses
Meta to launch “glasses of the future” – who are they for and how much will they cost?
Meta’s ‘Celeste’ smart glasses: Do you need them, are they worth it for the price?
The athlete’s path: Oakley expands is eyewear collection
Leading sports and fashion brand Oakley launches the ENIGMA series—eyeglasses that become a fashion statement with the brand’s elite athletes Kylian Mbappé, Damian Lillard, and Diamond DeShields.
Digital vision revolution: Technologies reshaping the game
Lenses designed for screen work, sharper displays, eco-friendly materials, and glasses weighing only about 70 grams – what are the leading innovations in the field of optics?
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
The new deals and items for the home
Winter deals on coffee machines, juicers, and Italian designer eyewear: Exclusive promotions and launch discounts.
A design eye: The eyewear store unlike any other
The Ir Yamim Mall at Poleg Interchange hosts leading brands and flagship stores. Among is the eyewear boutique of the You & Eye chain, designed with a unique and unconventional concept.
Going on a ski vacation? Sunglasses manufacturer with a new collection
SHALDAG EYEWEAR Group, the official distributor of Bolle sunglasses in Israel, presents its 2025 winter ski season sunglasses collection for both women and men.
Brand news: Personalized jewelry and women's glasses
Nostalgic beauty renewal, the story of perfumes, women's-only glasses, personalized jewelry engravings, products for dry skin, facial rejuvenation, dishes to scream for joy, and more.
Trending eyewear styles: What influencers will be wearing next
From the prestigious HENRY JULLIEN to the iconic MOSCOT, this season’s eyewear is turning frames into fashion statements.
Improving performance: How to deal with ADHD
ADHD affects concentration in children and adults. SPARKLES are glasses that improve attention through lens stimuli.
7 fashion finds we loved this week
From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.
Hot through the frame: Miley Cyrus in a look you haven't seen before
The international star's new eyewear campaign proves that you can be sexy, elegant, and playful—all within one frame. Get a glimpse of the Italian brand Dolce & Gabbana's winter eyewear collection.