Fashion
This is not just another store: Puma brings a completely new experience to Israel
With an investment of approximately NIS 1M, Puma launches an innovative concept store that combines sports, fashion, and technology, featuring hundreds of models and international collaborations.
7 items we loved this week
Forget heels – spring’s hottest trend is already here
'Godfather of denim’: an Italian designer whose Jewish father was murdered at Auschwitz
Israeli airline Israir holds impromptu fashion show during flight to Rome
The new designs, in the airline’s signature palette, were presented live to passengers as the cabin briefly became a flying fashion venue.
Brand news: The woman who created a revolution and walking toward success
Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.
Can you spot them on the labels? Eden Fines and Nibar Madar shine in this collection
Maskit, the Israeli fashion house, partners with the acclaimed fashion photographer Shay Franco — in their first joint collection, which places most of its focus on men’s and unisex clothing.
Rihanna and A$AP Rocky in a matching look that steals the show
The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.
Hugo Boss became wealthy off SS uniform production, study finds
In an article by Dr. Magdalena Ickiewicz-Sawicka, Hugo Boss's success is attributed to being the "creator of Nazi elegance," supplying uniforms to the Hitler Youth and the SS.
Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season
From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.
ZARA surprises with a huge new branch in Israel – and it also includes exclusive items
ZARA is opening a new flagship store at the Ofer Rehovot Mall, covering an area of 3,900 square meters, with an investment of NIS 50 million.
Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback
The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.
The shoes that conquered the world are back for winter: What’s new this year?
The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.
Brand news: The brand that returned to Israel, and the chain celebrating 11
The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.
