Cosmetics

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Bar Refaeli opens a store in the most sought-after location


6 common mistakes that harm your skin—without you realizing it

Skin care expert Keren Bartov reveals: It's not just the sun causing pigmentation. Everyday habits like the soap you use and your cleaning routine could leave permanent marks on your skin.

 Illustration: Facial pigmentation treatment

Pigmentation: The dermatology challenge and solution

Pigmentation on the skin intensifies due to various factors, yet it’s also a natural part of the skin's renewal process. So, what can be done to reduce it?

 Skin pigmentation

High molecular weight, 100% natural hyaluronic acid

LIERAC PARIS launches Hydragenist Skincare line in Israel with revolutionary patents and ingredients.

 Injectable facial treatment

Before you inject: 5 essential tips to know before lip treatments

Dreaming of perfect lips? Before you settle into the treatment chair, discover the five critical tips from Dr. Asi Dror that will help you achieve the results you’ve always wanted.

 Lip filler

Should you try it or not: Have you experienced blueberry capsule peeling yet?

The world of facial treatments is constantly evolving. After introducing us to charcoal, gold, and spirulina, it's now the turn of berries. We set out to see if it really works.

Blueberry Facial

Top 5 makeup removers in Israel in 2024

The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.

 A woman is seen applying makeup remover (Illustrative).

Dangerous light: How to protect your skin from blue light radiation

Artificial lighting and the abundance of electronic devices surrounding us emit blue light, which has a harmful effect on the skin.

 Blue light radiation

Estée Lauder Group offers love promotions for Tu B'Av

In honor of holiday of love, the Estée Lauder Group is offering special deals on its makeup and skincare brands, giving customers the chance to spread love with exclusive gifts and discounts.

 Jo Malone London

The revolution in skin aging: When skin cell science meets cosmetics

From the lab to duty-free shelves: How a Swiss researcher is leading a skincare revolution with groundbreaking technology.

 A woman applying facial cream

Why is niacinamide a must-have ingredient in your skin care products?

Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.