Cosmetics

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
B:Lab

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Bar Refaeli opens a store in the most sought-after location


Sun Mizrahi's new job

The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.

 Sun Mizrahi for L'Occitane

The glow behind the glow: The concentrated moisture series you must know about

In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.

 Alona Shechter

The leading Israeli company in medical and aesthetic solutions presents innovative technology

Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.

 Alma Israel

The surprise box returns: Products worth NIS 2,500 - for next to nothing!

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

 Estée Lauder

The products to keep your skin healthy this winter

Winter brings challenges like dryness and irritation. Here are top skincare products—from advanced serums to rich creams—that protect and hydrate your skin during the cold season.

Keep your skin healthy this winter

Best highlighters of 2024 in Israel

The following products were ranked by their shade options, application, and overall appearance.

 Illustrative image of a woman applying highlighter.

New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions

Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.

 A happy shopper

L'Occitane unveils upgraded flagship store at Ramat Aviv Mall

French cosmetics brand L'Occitane reopens its Ramat Aviv Mall store with a Provence-inspired design, modern elements, and an advanced skin analysis service, investing NIS 600,000 in the upgrade.

 Applying hand lotion

The comeback of escentric molecules: Leading brand joins April's network

APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.

 April

How to restore skin balance after the holidays: The complete guide

Did unbalanced eating, irregular sleep, and disrupted routines during the holidays leave your skin tired? Here are simple tips to restore your skin's glow—without leaving home.

 Need a Refresh. Tips You Should Know