Branding

X Corp sues social media startup over bid to claim 'Twitter' brand

X stated in a lawsuit filed in Delaware federal court that its Twitter brand is still "alive and well" and that Operation Bluebird's attempt to "steal" the name constituted trademark infringement.

|ByREUTERS
'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.
Domino’s Pizza

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting

The chain reveals its first rebranding in more than a decade: A new logo, bolder colors, a hip-hop star jingle, and a completely different approach. Why now, and what is behind this strategic move?

|ByMAARIV ONLINE
FREE health snacks by Schestowitz

With an investment of NIS 350,000: Rebranding of FREE health snacks by Schestowitz

Schestowitz's health snacks are launching a unified design campaign emphasizing transparency, quality, and gluten-free products. The investment in the campaign: approximately NIS 350,000.

|ByWALLA! MONEY
Benefits screen

Cibus presents: The new browsing eperience

Aman Digital was responsible for implementing the new design of Cibus, the leading company in Israel in the employee benefits sector, on its digital assets—website and app. Here's a sneak peek.

|ByWALLA! TECH

Superbrands gala celebrates branding success stories

H. Stern, Bamba, Gal Gadot and the Mossad deemed among the most successful Israeli brands.

NOVEMBER 27, 2017ByJPOST.COM STAFF
H. Sterns’ Deputy CEO Eden Hoffman receives the Superbrands award at a Gala event in Tel Aviv