Advertising
US Federal Trade Commission, 22 US states sue Amazon over allegedly illegal advertising practices
"Amazon has been able to generate billions of dollars in profits - at the expense of its auction advertising customers," the FTC stated in the suit.
WATCH: Likud compares anti-Netanyahu campaigners to school bullies in new election video
Papaya Gaming wins temporary stay after $719 million US judgment
Brigitte Bardot-funded campaign targets Israel's live animal shipments
Why Competitor ad research matters before running paid ads
Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and offers to landing page strategy.
Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion
A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?
Times Square billboard targets PA 'pay-for-slay' policy
A billboard in New York’s Times Square spotlights the Palestinian Authority's pay-for-slay policy as Abbas advances a draft constitution for a future Palestinian state.
Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals
The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.
How Taboola used Stripe to accelerate growth with international clients
Taboola partnered with Stripe to integrate faster, seamless payments, reducing delays and boosting global growth. Stripe's solutions improved client satisfaction and supported operational efficiency.
It’s time to insist on social algorithm transparency - opinion
This is not about freedom of speech but about what to amplify.
How an El Al advertisement teaches us to be ourselves, without apologizing - opinion
In the end, the ideal – whether on a plane, in a café, or at a tourist attraction – is very simple: to be ourselves, without apologizing.
How Performance TV Advertising Drives Measurable Business Outcomes
Mashbir - for new moments
Hamashbir launches a new brand language and launches a wide-scale campaign.
Cellcom launches a new campaign and offers customers a free line for a year for their child
The new advertisement features a child on a school trip who is surprised to find a new phone that his parents left for him in his bag, so he can stay in touch with home even when he’s far away.
