Israel's top cigarette firm drove haredi smoking addiction with targeted ads

Using loopholes to the laws banning the advertisement of tobacco products, Philip Morris International spent NIS 3 million on targeted smoking and vaping ads in the haredi sector.

An ultra orthodox Jewish man smokes at the entrance of a store in the Kfar Habad.

An ultra orthodox Jewish man smokes at the entrance of a store in the Kfar Habad.

(photo credit: NATI SHOHAT/FLASH90)

ByJUDY SIEGEL-ITZKOVICH

DECEMBER 14, 2022 12:30

Updated: DECEMBER 14, 2022 16:23